{"id":6519,"date":"2026-05-28T11:55:50","date_gmt":"2026-05-28T11:55:50","guid":{"rendered":"https:\/\/jinyipackage.com\/?p=6519"},"modified":"2026-05-28T11:55:50","modified_gmt":"2026-05-28T11:55:50","slug":"fifa-world-cup-2026-packaging","status":"publish","type":"post","link":"https:\/\/jinyipackage.com\/ar\/custom-pouches\/fifa-world-cup-2026-packaging\/","title":{"rendered":"\u062a\u063a\u0644\u064a\u0641 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 FIFA 2026: \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u062a\u062d\u062f\u062b \u0639\u0646\u0647 \u0623\u062d\u062f"},"content":{"rendered":"

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\"\u0639\u0628\u0648\u0627\u062a<\/p>\n

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<\/p>\n

\n

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<\/p>\n

\n

\u062b\u0644\u0627\u062b \u0641\u0626\u0627\u062a \u0644\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0633\u062a\u0634\u0647\u062f \u0623\u0643\u0628\u0631 \u0637\u0641\u0631\u0629 \u0641\u064a \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641<\/h2>\n

\u0625\u0646 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u0644\u064a\u0633 \u0645\u0648\u062d\u062f\u064b\u0627 - \u0641\u0647\u0648 \u064a\u062a\u062c\u0645\u0639 \u0641\u064a \u062b\u0644\u0627\u062b \u0641\u0626\u0627\u062a \u0645\u062a\u0645\u064a\u0632\u0629\u060c \u0644\u0643\u0644 \u0645\u0646\u0647\u0627 \u0645\u0647\u0644\u062a\u0647\u0627 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0634\u0643\u0644 \u0648\u0645\u0646\u0637\u0642 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627. \u0625\u0646 \u0641\u0647\u0645 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u062d\u062f\u062f \u0634\u0643\u0644 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0648\u0645\u062a\u0649 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0645.<\/p>\n

\u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 - \u0627\u0645\u062a\u064a\u0627\u0632\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0627\u062f \u0648\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0645\u0634\u062c\u0639\u064a\u0646.<\/strong> This is the highest-volume, most operationally complex category. McDonald’s, Coca-Cola, Lay’s (Frito-Lay), and Anheuser-Busch InBev collectively manage the majority of the food and beverage experience inside stadiums and at the official FIFA Fan Festivals in every host city. Coca-Cola’s partnership with FIFA spans nearly five decades. Lay’s is the Official Snack of FIFA World Cup 2026. These are not last-minute packaging decisions \u2014 the cups, bags, and boxes consumed at venues were specified, produced, and delivered through industrial-scale supply chains that were finalized months in advance. For smaller food vendors and local concessionaires contracted to operate within fan zones and host city events, the packaging window is tighter but the format requirements are simpler: cups, bags, and basic flexible packaging in unbranded or lightly branded formats.<\/p>\n

\"\u0634\u0627\u062d\u0646\u0627\u062a<\/p>\n

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\"\u062d\u0642\u064a\u0628\u0629
\u062d\u0642\u064a\u0628\u0629 \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u062e\u0641\u064a\u0641\u0629 \u0644\u0645\u0634\u062c\u0639\u064a \u0645\u0644\u0639\u0628 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 2026 \u0645\u0646 \u062c\u064a\u0646\u064a \u0644\u0644\u062a\u063a\u0644\u064a\u0641<\/figcaption><\/figure>\n

\u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 - \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0648\u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621.<\/strong> \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0635\u0644\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0645\u0631\u0646\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0645\u0643\u0645\u0644\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0645\u0646\u062d\u0644\u0651\u0629 \u0628\u0627\u0644\u0643\u0647\u0631\u0628\u0627\u0621 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629. \u0625\u0646 \u0645\u0634\u0627\u0647\u062f\u0629 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u062a\u062e\u0644\u0642 \u0633\u064a\u0627\u0642 \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0645\u062d\u062f\u062f \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0637\u064a\u0628: \u0633\u064a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u0634\u062c\u0639\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u0627\u0647\u062f\u0648\u0646 \u0627\u0644\u0645\u0628\u0627\u0631\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0632\u0644 \u0623\u0648 \u0641\u064a \u0627\u0644\u062d\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0648\u0645\u0633\u0627\u062d\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0644\u064a\u062a \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0637\u0627\u0642\u0629 \u0628\u0645\u0639\u062f\u0644\u0627\u062a \u0645\u0631\u062a\u0641\u0639\u0629 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u0628\u0637\u0648\u0644\u0629. \u0627\u0644\u0639\u0628\u0648\u0627\u062a \u0627\u0644\u0644\u0627\u0635\u0642\u0629 \u0648\u0627\u0644\u0623\u0643\u064a\u0627\u0633 \u0630\u0627\u062a \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062b\u0644 \u0633\u0627\u0626\u0644 IV<\/a> \u0648 LMNT<\/a> \u0641\u064a \u0648\u0636\u0639 \u062c\u064a\u062f \u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0647\u0630\u0627 - \u0641\u0647\u064a \u0633\u0647\u0644\u0629 \u0627\u0644\u062d\u0645\u0644\u060c \u0648\u0630\u0627\u062a \u062c\u0631\u0639\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0648\u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0623\u062b\u0646\u0627\u0621 \u062c\u0644\u0633\u0629 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629. \u062a\u062a\u0637\u0644\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u062a\u064a \u0644\u0645 \u062a\u0646\u062a\u062c \u0628\u0627\u0644\u0641\u0639\u0644 \u0639\u0628\u0648\u0627\u062a \u062a\u062d\u0645\u0644 \u0637\u0627\u0628\u0639 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u0625\u0644\u0649 \u0646\u0627\u0641\u0630\u0629 \u062a\u0646\u0634\u064a\u0637 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u0637\u0648\u0644\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0646\u0627\u0641\u0630\u0629 \u062a\u0646\u0634\u064a\u0637 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0628\u0637\u0648\u0644\u0629 - \u0648\u0644\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u0646\u0627\u0641\u0630\u0629 \u062d\u0642\u064a\u0642\u064a\u0629.<\/p>\n<\/div>\n

<\/p>\n

<\/div>\n

<\/p>\n

\n

\u0645\u0627 \u0647\u064a \u0635\u064a\u063a \u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0645\u0631\u0646\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0637\u0644\u0628\u064b\u0627 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645<\/h2>\n

\u062a\u0646\u0633\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0645\u0631\u0646\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0647\u062f \u0623\u0639\u0644\u0649 \u0637\u0644\u0628 \u062e\u0644\u0627\u0644 \u062d\u062f\u062b \u0631\u064a\u0627\u0636\u064a \u0643\u0628\u064a\u0631 \u062a\u0631\u062a\u0628\u0637 \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0628\u0633\u064a\u0627\u0642\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u062a\u064a \u064a\u062e\u0644\u0642\u0647\u0627 \u0627\u0644\u062d\u062f\u062b. \u064a\u0633\u0627\u0639\u062f \u0641\u0647\u0645 \u0645\u0646\u0637\u0642 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0633\u0631\u0639 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u0627\u0641\u0630\u0629 \u0642\u0635\u064a\u0631\u0629.<\/p>\n

\u0623\u0643\u064a\u0627\u0633 \u0627\u0644\u0648\u0642\u0648\u0641<\/strong> are the primary retail format for snacks, powdered beverages, coffee, and nutritional supplements. Their retail shelf presence, resealable closure, and compatibility with high-speed filling lines make them the default choice for brands selling through grocery and e-commerce channels. For World Cup retail activations, the stand-up pouch is the format where limited-edition graphics are most visible \u2014 the large front panel gives maximum space for team-themed graphics, national color schemes, and event-specific design elements. JINYI’s \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u062d\u0642\u064a\u0628\u0629 \u0627\u0644\u0648\u0627\u0642\u064a\u0629<\/a> \u064a\u063a\u0637\u064a \u0647\u0630\u0627 \u0627\u0644\u0634\u0643\u0644 \u0641\u064a \u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u062a\u0635\u0641\u064a\u062d \u0627\u0644\u0639\u0627\u0632\u0644\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u0627\u062d\u064a\u0642 \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0645\u0643\u0645\u0644\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a.<\/p>\n

\u0623\u0643\u064a\u0627\u0633 \u0627\u0644\u0648\u0633\u0627\u0626\u062f \u0648\u062d\u0632\u0645 \u0627\u0644\u0639\u0635\u064a<\/strong> are the portable single-serve format \u2014 the packaging consumed during a match, at a fan zone, in a stadium seat, or during a viewing session at home. The stick pack is purpose-built for the on-the-go consumption context that a World Cup creates: light, compact, single-dose, and easy to open without looking down. For electrolyte and hydration brands, the stick pack is the natural World Cup format. For snack brands, the pillow bag single-serve sachet serves the same function. JINYI’s \u062a\u0646\u0633\u064a\u0642\u0627\u062a \u062d\u0642\u064a\u0628\u0629 \u0627\u0644\u0648\u0633\u0627\u062f\u0629 \u0648\u062d\u0632\u0645\u0629 \u0627\u0644\u0639\u0635\u0627<\/a> \u062a\u063a\u0637\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0628\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0635\u0641\u064a\u062d \u0627\u0644\u0639\u0627\u0632\u0644 \u0648\u0648\u062b\u0627\u0626\u0642 \u0645\u0644\u0627\u0645\u0633\u0629 \u0627\u0644\u0637\u0639\u0627\u0645 \u0643\u0645\u0639\u064a\u0627\u0631 \u0642\u064a\u0627\u0633\u064a.<\/p>\n

\u0623\u0643\u064a\u0627\u0633 \u0645\u062c\u0645\u0639\u0629 \u062c\u0627\u0646\u0628\u064a\u0629<\/strong> serve the large-format snack and bulk coffee market \u2014 the bags stocked on retail shelves in the weeks leading up to the tournament, purchased by consumers loading up for home viewing parties and bar screenings. For brands supplying food service accounts serving fan zones and unofficial viewing events, the side gusset bag is also the bulk supply format. JINYI’s \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0623\u0643\u064a\u0627\u0633 \u0627\u0644\u0645\u062c\u0645\u0639\u0629 \u0627\u0644\u062c\u0627\u0646\u0628\u064a\u0629<\/a> \u064a\u063a\u0637\u064a \u0639\u0628\u0648\u0627\u062a \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u062e\u0641\u064a\u0641\u0629 \u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u062d\u062c\u0645 \u0648\u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u062c\u0627\u0641\u0629.<\/p>\n

\"\u0639\u0631\u0636<\/p>\n

\u0623\u0643\u064a\u0627\u0633 \u0645\u0633\u0637\u062d\u0629 \u0627\u0644\u0642\u0627\u0639<\/strong> serve the premium end of the retail and gifting market \u2014 limited-edition collector packaging, premium snack and confectionery brands, and the specialty food and beverage products that position themselves as World Cup premium experiences rather than commodity concessions. The flat-bottom bag’s structural presence on a retail shelf communicates premium quality before the design is read. For World Cup limited-edition products targeting gift purchase occasions, the \u0634\u0643\u0644 \u0627\u0644\u062d\u0642\u064a\u0628\u0629 \u0630\u0627\u062a \u0627\u0644\u0642\u0627\u0639 \u0627\u0644\u0645\u0633\u0637\u062d<\/a> is the natural choice. The full range of format options across JINYI’s production capability is available through the \u0641\u0626\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0642\u0627\u0626\u0628 \u0627\u0644\u0645\u062e\u0635\u0635\u0629<\/a>.<\/p>\n<\/div>\n

<\/p>\n

\n\n\n\n\n\n\n\n\n
\u0627\u0644\u062a\u0646\u0633\u064a\u0642<\/th>\n\u062d\u0627\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645<\/th>\n\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/th>\n\u0646\u0648\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/th>\n<\/tr>\n<\/thead>\n
\u062d\u0642\u064a\u0628\u0629 \u0627\u0644\u0648\u0642\u0648\u0641<\/td>\n\u0637\u0628\u0639\u0629 \u0645\u062d\u062f\u0648\u062f\u0629 \u0644\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u0632\u0644\u064a<\/td>\n\u0633\u0637\u062d \u0637\u0628\u0627\u0639\u0629 \u0643\u0628\u064a\u0631 \u0644\u0631\u0633\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a\u061b \u0633\u062d\u0627\u0628 \u0642\u0627\u0628\u0644 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u063a\u0644\u0642<\/td>\n\u0648\u062c\u0628\u0627\u062a \u062e\u0641\u064a\u0641\u0629\u060c \u0645\u0643\u0645\u0644\u0627\u062a \u063a\u0630\u0627\u0626\u064a\u0629\u060c \u0645\u0633\u062d\u0648\u0642 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a\u060c \u0627\u0644\u0642\u0647\u0648\u0629<\/td>\n<\/tr>\n
\u0639\u0628\u0648\u0629 \/ \u0643\u064a\u0633\/ \u0643\u064a\u0633 \u0644\u0627\u0635\u0642<\/td>\n\u0627\u0644\u0645\u0644\u0639\u0628\u060c \u0648\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0645\u0634\u062c\u0639\u064a\u0646\u060c \u0648\u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0646\u0642\u0644<\/td>\n\u0642\u0627\u0628\u0644 \u0644\u0644\u062d\u0645\u0644\u061b \u0633\u0647\u0644 \u0627\u0644\u062a\u0645\u0632\u0642\u061b \u0633\u0644\u0627\u0645\u0629 \u062e\u062a\u0645 \u062b\u0627\u0628\u062a \u0628\u0633\u0631\u0639\u0629 \u0639\u0627\u0644\u064a\u0629<\/td>\n\u0625\u0644\u0643\u062a\u0631\u0648\u0644\u064a\u062a\u060c \u062a\u0631\u0637\u064a\u0628\u060c \u0637\u0639\u0627\u0645 \u0628\u062e\u062f\u0645\u0629 \u0648\u0627\u062d\u062f\u0629<\/td>\n<\/tr>\n
\u062d\u0642\u064a\u0628\u0629 \u0645\u062c\u0645\u0639\u0629 \u062c\u0627\u0646\u0628\u064a\u0629<\/td>\n\u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0628\u0627\u0644\u062c\u0645\u0644\u0629\u060c \u0648\u062a\u0648\u0631\u064a\u062f \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629\u060c \u0648\u0639\u0628\u0648\u0627\u062a \u0627\u0644\u062d\u0641\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629<\/td>\n\u0633\u0639\u0629 \u062a\u0639\u0628\u0626\u0629 \u0643\u0628\u064a\u0631\u0629\u061b \u0633\u0644\u0627\u0645\u0629 \u0647\u064a\u0643\u0644\u064a\u0629 \u062a\u062d\u062a \u0648\u0632\u0646 \u0627\u0644\u0645\u0643\u062f\u0633<\/td>\n\u0648\u062c\u0628\u0627\u062a \u062e\u0641\u064a\u0641\u0629 \u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u062d\u062c\u0645\u060c \u0648\u0642\u0647\u0648\u0629\u060c \u0648\u0633\u0644\u0639 \u062c\u0627\u0641\u0629<\/td>\n<\/tr>\n
\u062d\u0642\u064a\u0628\u0629 \u0645\u0633\u0637\u062d\u0629 \u0627\u0644\u0642\u0627\u0639<\/td>\n\u0625\u0635\u062f\u0627\u0631 \u0645\u062d\u062f\u0648\u062f \u0645\u0645\u062a\u0627\u0632\u060c \u062a\u063a\u0644\u064a\u0641 \u0645\u062d\u062f\u0648\u062f \u0644\u0647\u0648\u0627\u0629 \u0627\u0644\u062c\u0645\u0639 \u0648\u0627\u0644\u0625\u0647\u062f\u0627\u0621<\/td>\n\u062d\u0636\u0648\u0631 \u0645\u062a\u0645\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0631\u0641\u0648\u0641\u061b \u0633\u0637\u062d \u0637\u0628\u0627\u0639\u0629 \u062e\u0645\u0627\u0633\u064a \u0627\u0644\u0644\u0648\u062d\u0627\u062a<\/td>\n\u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u062e\u0641\u064a\u0641\u0629 \u0627\u0644\u0645\u0645\u062a\u0627\u0632\u0629 \u0648\u0627\u0644\u0645\u0623\u0643\u0648\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0648\u0627\u0644\u062d\u0644\u0648\u064a\u0627\u062a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

<\/p>\n

\n

\u0643\u064a\u0641 \u062a\u0646\u0634\u0637 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0623\u063a\u0630\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0644\u064a<\/h2>\n

\u0644\u0642\u062f \u0648\u0644\u062f\u062a \u0628\u0637\u0648\u0644\u0629 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 2026 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0648\u062c\u0629 \u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0646\u0634\u064a\u0637 \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0645\u062d\u062f\u0648\u062f\u0629 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0645\u0646 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0631\u0639\u0627\u0629 \u0627\u0644\u0631\u0633\u0645\u064a\u064a\u0646 \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u063a\u064a\u0631 \u0627\u0644\u0631\u0627\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u0648\u062c\u062f\u062a \u0632\u0627\u0648\u064a\u062a\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629. \u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0645\u0641\u064a\u062f\u0629 - \u0644\u064a\u0633 \u0641\u0642\u0637 \u0644\u0645\u0627 \u062a\u0628\u062f\u0648 \u0639\u0644\u064a\u0647\u060c \u0648\u0644\u0643\u0646 \u0644\u0645\u0627 \u062a\u0643\u0634\u0641\u0647 \u0639\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a \u0644\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0645\u0646\u0637\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0630\u064a \u064a\u062a\u0637\u0644\u0628\u0647 \u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0646\u0627\u062c\u062d \u0644\u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645.<\/p>\n

\u0628\u062f\u0648\u0627\u064a\u0632\u0631 - \u0639\u0628\u0648\u0629 \u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0630\u0643\u0631\u0649 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u0623\u0631\u0628\u0639\u064a\u0646.<\/strong> \u0623\u0637\u0644\u0642\u062a \u0634\u0631\u0643\u0629 Budweiser\u060c \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0641\u0644 \u0628\u0639\u0627\u0645\u0647\u0627 \u0627\u0644\u0623\u0631\u0628\u0639\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0644\u064a \u0628\u0635\u0641\u062a\u0647\u0627 \u0627\u0644\u0631\u0627\u0639\u064a \u0627\u0644\u0631\u0633\u0645\u064a \u0644\u0628\u0637\u0648\u0644\u0629 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u0644\u0643\u0631\u0629 \u0627\u0644\u0642\u062f\u0645\u060c \u0645\u0627 \u0648\u0635\u0641\u062a\u0647 \u0628\u0623\u0646\u0647 \u0623\u0643\u0628\u0631 \u062d\u0632\u0645\u0629 \u0645\u0646 \u0639\u0644\u0628 \u0648\u0632\u062c\u0627\u062c\u0627\u062a \u0627\u0644\u0628\u064a\u0631\u0629 \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642\u060c \u0648\u0647\u064a \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 11 \u062a\u0635\u0645\u064a\u0645\u0627\u064b \u062a\u0630\u0643\u0627\u0631\u064a\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u0644\u0648\u0645\u0646\u064a\u0648\u0645 \u0644\u0644\u0639\u0644\u0628 \u0648\u0627\u0644\u0632\u062c\u0627\u062c\u0627\u062a \u0627\u0644\u062a\u0630\u0643\u0627\u0631\u064a\u0629\u060c \u0643\u0644 \u0645\u0646\u0647\u0627 \u064a\u0643\u0631\u0651\u0645 \u0643\u0623\u0633 \u0639\u0627\u0644\u0645 \u0645\u062e\u062a\u0644\u0641 \u0645\u0646 \u0627\u0644\u0645\u0643\u0633\u064a\u0643 1986 \u062d\u062a\u0649 2026. \u0648\u0642\u062f \u062a\u0645 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0639\u0628\u0648\u0629 \u0628\u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0645\u0639 \u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u062c\u0648\u0646\u0632 \u0646\u0648\u0644\u0632 \u0631\u064a\u062a\u0634\u064a (JKR) \u0648\u062a\u062a\u0636\u0645\u0646 \u0631\u0645\u0648\u0632 QR \u0639\u0644\u0649 \u0643\u0644 \u062a\u0635\u0645\u064a\u0645 \u062a\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u062a\u0644\u0643 \u0627\u0644\u062d\u0642\u0628\u0629 \u0645\u0646 \u0627\u0644\u0628\u0637\u0648\u0644\u0629. \u062a\u0645 \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0639\u0628\u0648\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0628\u0631\u0627\u0632\u064a\u0644 \u0648\u0627\u0644\u0635\u064a\u0646 \u0648\u062f\u0648\u0644 \u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0645\u062e\u062a\u0627\u0631\u0629 - \u0648\u0644\u064a\u0633 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 - \u0642\u0628\u0644 \u0623\u0634\u0647\u0631 \u0645\u0646 \u0627\u0644\u0628\u0637\u0648\u0644\u0629. \u0647\u0630\u0627 \u0645\u0634\u0631\u0648\u0639 \u062a\u063a\u0644\u064a\u0641 \u0643\u0627\u0646 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u064a\u062f \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0644\u0645\u062f\u0629 12 \u0625\u0644\u0649 18 \u0634\u0647\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0642\u0628\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642. \u064a\u062e\u0644\u0642 \u0645\u064a\u0643\u0627\u0646\u064a\u0643\u064a \u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0648\u0627\u0629 \u0627\u0644\u062c\u0645\u0639 - \u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u0645\u0631\u0642\u0645\u0629 - \u062d\u0627\u0641\u0632\u064b\u0627 \u0644\u0644\u0634\u0631\u0627\u0621 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0645\u0646\u062a\u062c \u0646\u0641\u0633\u0647.<\/p>\n

Lay’s \u2014 official snack activation.<\/strong> As the Official Snack of FIFA World Cup 2026, Lay’s is running its “No Lay’s, No Game” campaign with packaging that carries the official FIFA World Cup 2026 mark and features campaign imagery with Lionel Messi, Alexia Putellas, David Beckham, and others. The campaign includes a WhatsApp group chat activation for fans and sweepstakes tied to the packaging. Official FIFA licensing on flexible snack packaging is the most direct form of World Cup packaging activation \u2014 the bag itself becomes a piece of tournament merchandise. For brands without official sponsorship, the design logic is still applicable: event-adjacent graphics, national color schemes, and football imagery can activate consumer associations without requiring a licensing agreement.<\/p>\n

Michelob ULTRA - \u0639\u0628\u0648\u0629 \u0627\u0644\u0645\u0646\u062a\u062e\u0628 \u0627\u0644\u0648\u0637\u0646\u064a.<\/strong> Michelob ULTRA, as another AB InBev brand activating around the tournament, launched a US Soccer Jersey Pack \u2014 bottles and cans designed to mirror the USMNT kit colors and aesthetic. The activation anchors to American national identity rather than the tournament broadly, which consumer research suggests reads as patriotic rather than purely football-adjacent. This is a useful lesson for non-beer brands: the World Cup creates an opportunity to activate around national identity and sporting pride, not just football fandom. Packaging that uses the host country’s colors and visual language can participate in the World Cup cultural moment without requiring FIFA authorization.<\/p>\n

BuzzBallz - \u0627\u0644\u062a\u0641\u0639\u064a\u0644 \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0631\u0639\u0627\u0629.<\/strong> BuzzBallz, a ready-to-drink cocktail brand without official FIFA sponsorship, launched a “SoccerBallz” limited edition \u2014 eight flavors, six of them inspired by participating countries, in their signature ball-shaped packaging. The activation earned the highest distinctiveness score in consumer testing among all tested World Cup products, ahead of official sponsors. The lesson: packaging format innovation and product concept can outperform official branding if the idea is strong enough. BuzzBallz did not need the FIFA logo \u2014 the ball-shaped container was the concept, and the limited-edition flavor-to-country mapping did the cultural work.<\/p>\n

The pattern across these activations is consistent: limited-edition World Cup packaging works best when the design concept does something the standard pack cannot \u2014 a collector series, a national identity reference, a format innovation, a cultural connection. Slapping a football on an existing bag is the weakest execution. Redesigning the pack around the event’s cultural energy is the strongest. For brands in the functional supplement and beverage category, the World Cup creates a specific opportunity: the performance and endurance associations of football are directly aligned with what electrolyte, protein, and recovery brands are already selling. Bloom Nutrition’s<\/a> \u0646\u0647\u062c \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u0648\u062f \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a, AG1’s<\/a> \u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0623\u062d\u0627\u062f\u064a \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u060c \u0648 MUD\\WTR’s<\/a> \u0628\u0646\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u0634\u0643\u0627\u0644 \u0643\u0644\u0647\u0627 \u0623\u0637\u0631 \u0639\u0645\u0644 \u064a\u0645\u0643\u0646 \u062a\u0643\u064a\u064a\u0641\u0647\u0627 \u0645\u0639 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u0648\u062f \u0645\u0646 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u0628\u0646\u0627\u0621 \u062a\u0635\u0645\u064a\u0645 \u0643\u0627\u0645\u0644.<\/p>\n<\/div>\n

<\/p>\n

<\/div>\n

<\/p>\n

\n

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HP Indigo 25K \u0641\u064a JINYI - \u0625\u062e\u0631\u0627\u062c \u0623\u0644\u0648\u0627\u0646 \u0645\u062a\u0646\u0627\u0633\u0642 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0622\u0644\u064a ESKO<\/figcaption><\/figure>\n

\u062a\u0639\u0645\u0644 \u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u0646 HP Indigo \u0639\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0642\u0635\u064a\u0631 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u062d\u062f\u062f\u0629: \u064a\u0646\u062e\u0641\u0636 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0644\u0643\u0645\u064a\u0627\u062a \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0625\u0644\u0649 500 \u0648\u062d\u062f\u0629 \u0623\u0648 \u0623\u0642\u0644\u060c \u0648\u062a\u062a\u0645 \u0625\u062f\u0627\u0631\u0629 \u062f\u0642\u0629 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0631\u0642\u0645\u064a\u064b\u0627 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0644\u0648\u0627\u062d\u060c \u0648\u062a\u0643\u0648\u0646 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0628\u064a\u0646 \u0627\u0644\u0637\u0644\u0628\u064a\u0627\u062a \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u062a\u062d\u062f\u064a\u062b \u0644\u0644\u0645\u0644\u0641\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u062f\u0648\u0627\u062a. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0625\u0635\u062f\u0627\u0631 \u0645\u062d\u062f\u0648\u062f \u0645\u0646 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0625\u0646\u062a\u0627\u062c\u0647 \u0648\u0627\u062e\u062a\u0628\u0627\u0631\u0647 \u0648\u0634\u062d\u0646\u0647 \u0641\u064a \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u0636\u063a\u0648\u0637\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0628\u062d\u062f \u0623\u062f\u0646\u0649 \u0645\u0646\u062e\u0641\u0636 \u0644\u0643\u0645\u064a\u0629 \u0627\u0644\u0637\u0644\u0628 \u0647\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0635\u062d\u064a\u062d. \u0623\u0645\u0627 \u0627\u0644\u0628\u062f\u064a\u0644 - \u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0628\u0627\u0644\u062d\u0641\u0631\u060c \u0627\u0644\u062a\u064a \u062a\u0646\u062a\u062c \u062a\u0643\u0627\u0644\u064a\u0641 \u0623\u0642\u0644 \u0644\u0643\u0644 \u0648\u062d\u062f\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062d\u062c\u0645 \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u062a\u0637\u0644\u0628 \u0623\u0633\u0637\u0648\u0627\u0646\u0627\u062a \u0645\u062d\u0641\u0648\u0631\u0629 \u0648\u062a\u0643\u0627\u0644\u064a\u0641 \u0625\u0639\u062f\u0627\u062f \u0643\u0628\u064a\u0631\u0629 \u0648\u062d\u062f \u0623\u062f\u0646\u0649 \u0645\u0646 \u0627\u0644\u0637\u0644\u0628\u064a\u0627\u062a \u0628\u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0622\u0644\u0627\u0641 - \u0641\u0647\u064a \u0645\u0635\u0645\u0645\u0629 \u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0633\u0646\u0648\u064a\u0629\u060c \u0648\u0644\u064a\u0633 \u0644\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0628\u0637\u0648\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u063a\u0631\u0642 \u0633\u062a\u0629 \u0623\u0633\u0627\u0628\u064a\u0639.<\/p>\n<\/div>\n

<\/p>\n

\n

\u0648\u0627\u0642\u0639 \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a:<\/strong> Budweiser’s collector pack was in development for 12 to 18 months before launch. Lay’s secured official FIFA sponsorship and activated through a major celebrity campaign. These are 18-month projects, not 18-day ones. Brands entering the World Cup packaging space now are not competing with Budweiser \u2014 they are activating for the knockout stage and the post-tournament cultural window. That is a real and underserved opportunity, but it requires a production partner who can move at event speed, not platform speed.<\/p>\n<\/div>\n

<\/p>\n

\n

\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647 \u0644\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u0627\u0644\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0645\u062a\u0628\u0642\u064a\u0629<\/h2>\n

\u0625\u0646 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0627\u0648\u0644 \u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u0639\u0628\u0648\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0642\u0628\u0644 \u0646\u0647\u0627\u0626\u064a \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u0641\u064a 19 \u064a\u0648\u0644\u064a\u0648 \u0642\u0635\u064a\u0631\u0629 \u0648\u0645\u062a\u0633\u0644\u0633\u0644\u0629. \u0643\u0644 \u064a\u0648\u0645 \u062a\u0623\u062e\u064a\u0631 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a.<\/p>\n

\u0636\u0639 \u0627\u0644\u0644\u0645\u0633\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0648\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0641\u0646\u064a \u0623\u0648\u0644\u0627\u064b.<\/strong> The most common delay in short-run packaging production is not the factory \u2014 it is the brand’s internal approval process. A design that requires three rounds of stakeholder review and two legal clearances will miss the window regardless of how fast the factory moves. For a World Cup activation, the concept needs to be simple enough to produce quickly and clear enough to approve without extensive iteration. National colors, football visual language, and event-adjacent graphics that do not require official FIFA authorization are the fastest path to production-ready artwork.<\/p>\n

\u0627\u062e\u062a\u0631 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0642\u0628\u0644 \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/strong> The packaging format determines the dieline, and the dieline determines how the design is adapted. Trying to fit a design to a format after the design is completed adds iteration cycles. The format choice \u2014 stand-up pouch, stick pack, flat-bottom bag \u2014 should be made first, based on the product and the activation context, and the design should be developed within that format’s constraints from the start.<\/p>\n

\u0627\u0637\u0644\u0628 \u0639\u064a\u0646\u0629 \u0645\u0627\u062f\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0642\u0628\u0644 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0643\u0627\u0645\u0644.<\/strong> For a World Cup activation, the physical sample is not optional \u2014 it is the checkpoint that confirms the print color, the bag structure, the zipper function, and the overall quality before production volume is committed. A digital proof does not tell you how the national team’s color reads on a matte laminate substrate. The physical sample does. At JINYI, pre-production samples are a standard step in the production process \u2014 not an additional cost or a special request. For a detailed walkthrough of how the process works from artwork through finished bag, the \u062f\u0644\u064a\u0644 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0623\u0643\u064a\u0627\u0633 \u0627\u0644\u0645\u062e\u0635\u0635\u0629<\/a> \u062a\u063a\u0637\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629.<\/p>\n

\u062e\u0637\u0637 \u0644\u0641\u062a\u0631\u0629 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u0637\u0648\u0644\u0629.<\/strong> The World Cup final is July 19. The cultural conversation around the tournament \u2014 the winning team, the standout matches, the viral moments \u2014 will continue through August and into September. Brands that activate in August with packaging that references the tournament’s outcome or celebrates the host country experience are not late to the World Cup \u2014 they are early to the post-tournament moment, which has almost no packaging competition. A 500-unit limited edition produced in August with a “2026 World Cup Champion” or “Host Nation” design theme, distributed through DTC and gifting channels, can capture genuine consumer interest in a window where the big brands have moved on to the next campaign.<\/p>\n

\u062a\u0646\u062a\u062c \u062c\u064a\u0646\u064a\u064a \u0623\u0643\u064a\u0627\u0633 \u0627\u0644\u0648\u0642\u0648\u0641<\/a>, \u062a\u0646\u0633\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0628\u0648\u0627\u062a \u0627\u0644\u0644\u0627\u0635\u0642\u0629 \u0648\u0623\u0643\u064a\u0627\u0633 \u0627\u0644\u0648\u0633\u0627\u0626\u062f<\/a>, \u0623\u0643\u064a\u0627\u0633 \u0645\u062c\u0645\u0639\u0629 \u062c\u0627\u0646\u0628\u064a\u0629<\/a>, \u0648 \u0623\u0643\u064a\u0627\u0633 \u0645\u0633\u0637\u062d\u0629 \u0627\u0644\u0642\u0627\u0639<\/a> \u0639\u0628\u0631 \u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u0646 HP Indigo \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 500 \u0648\u062d\u062f\u0629 - \u0645\u0639 \u0639\u064a\u0646\u0627\u062a \u0645\u0627\u062f\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u062a\u0635\u0641\u064a\u062d \u0627\u0644\u062d\u0627\u062c\u0632 \u0648\u0648\u062b\u0627\u0626\u0642 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0643\u0645\u0639\u064a\u0627\u0631 \u0642\u064a\u0627\u0633\u064a. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0628\u0633\u0631\u0639\u0629 \u0627\u0644\u062d\u062f\u062b\u060c \u062a\u0628\u062f\u0623 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u0628\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0648\u0627\u0644\u0645\u0648\u0639\u062f \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u060c \u0648\u0644\u064a\u0633 \u0645\u0644\u0641 \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/p>\n<\/div>\n

<\/p>\n

\n
\"\u0645\u0627\u0643\u064a\u0646\u0629
\u062e\u0637 JINYI \u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0623\u0643\u064a\u0627\u0633 - \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0623\u0643\u064a\u0627\u0633 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0648\u0625\u063a\u0644\u0627\u0642\u0647\u0627 \u0648\u062a\u0642\u0637\u064a\u0639\u0647\u0627 \u0628\u0645\u0639\u0627\u064a\u064a\u0631 \u062e\u062a\u0645 \u0645\u0639\u062a\u0645\u062f\u0629 \u0644\u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u062a\u0634\u063a\u064a\u0644<\/figcaption><\/figure>\n<\/div>\n

<\/p>\n

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\u0647\u0644 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0625\u0646\u062a\u0627\u062c \u0639\u0628\u0648\u0627\u062a \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u0628\u0633\u0631\u0639\u0629 \u0627\u0644\u062d\u062f\u062b\u061f<\/p>\n

\u062a\u064f\u0646\u062a\u062c JINYI \u0639\u0628\u0648\u0627\u062a \u0645\u0631\u0646\u0629 \u0645\u062e\u0635\u0635\u0629 \u0645\u0646 500 \u0648\u062d\u062f\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u0646 HP Indigo - \u0645\u0639 \u0639\u064a\u0646\u0627\u062a \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u0627\u062f\u064a\u060c \u0648\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u062a\u0635\u0641\u064a\u062d \u0627\u0644\u062d\u0627\u062c\u0632\u060c \u0648\u062c\u062f\u0627\u0648\u0644 \u0632\u0645\u0646\u064a\u0629 \u0644\u0644\u0625\u0646\u062a\u0627\u062c \u062a\u062a\u0631\u0627\u0648\u062d \u0645\u0646 15 \u0625\u0644\u0649 25 \u064a\u0648\u0645 \u0639\u0645\u0644. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0646\u0627\u0641\u0630\u0629 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0636\u0631\u0628\u0629 \u0627\u0644\u0642\u0627\u0636\u064a\u0629 \u0647\u064a \u0647\u062f\u0641\u0643\u060c \u0641\u064a\u062c\u0628 \u0623\u0646 \u062a\u0628\u062f\u0623 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u0627\u0644\u0622\u0646.<\/p>\n

\u062a\u062d\u062f\u062b \u0625\u0644\u0649 JINYI \u062d\u0648\u0644 \u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u062d\u062f\u062b \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u2192<\/a><\/p>\n<\/div>\n

<\/p>\n

\n

\u0646\u0628\u0630\u0629 \u0639\u0646 \u062c\u064a\u0646\u064a<\/p>\n

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<\/p>\n

\"\u0625\u0644\u0633\u0627<\/p>\n
\n
\n

\u0625\u0644\u0633\u0627<\/p>\n

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\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span>
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\n\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span><\/div>\n
\u0639\u0631\u0636 \u0627\u0644\u0641\u0631\u064a\u0642 \u2192<\/a>
\n\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

<\/p>\n

\n

\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n
\n

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Food and beverage is projected to be the single largest spending category for the 2026 World Cup, with US host cities alone expected to see approximately $2.4 billion in food and beverage expenditure. Total US visitor spending is projected at $6.4 billion. Across all three host countries, the tournament’s economic impact is estimated at $40.9 billion. These figures represent a significantly larger scale than any previous World Cup due to the expanded 48-team format and the three-country hosting arrangement.<\/p>\n<\/div>\n

\n

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\n

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Several major brands have activated through limited-edition packaging ahead of the 2026 tournament. Budweiser launched its largest-ever collectible pack \u2014 11 commemorative designs covering every World Cup from 1986 to 2026. Lay’s, as the Official Snack of FIFA World Cup 2026, is running event-marked packaging with its “No Lay’s, No Game” campaign. Michelob ULTRA introduced a US Soccer Jersey Pack mirroring the USMNT kit. BuzzBallz launched a non-sponsor “SoccerBallz” limited edition with country-inspired flavors. Most of these activations were in development 12 to 18 months before the tournament opened.<\/p>\n<\/div>\n

\n

\u0647\u0644 \u0641\u0627\u062a \u0627\u0644\u0623\u0648\u0627\u0646 \u0644\u0625\u0646\u062a\u0627\u062c \u0639\u0628\u0648\u0627\u062a \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u0644\u0628\u0637\u0648\u0644\u0629 2026\u061f<\/p>\n

The group stage window has largely passed for a full factory production run. However, the knockout stages \u2014 quarter-finals, semi-finals, and the final on July 19 \u2014 represent the tournament’s peak viewership, and a brand with production-ready artwork can reach market within 15 to 25 business days through a factory with digital print capability and low minimum order quantities. The post-tournament window through August also represents an underserved opportunity for brands that can activate on the tournament’s cultural momentum after the final whistle.<\/p>\n<\/div>\n

\n

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\n

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\n

Why can’t brands use platforms like Noissue or Sticker Mule for World Cup packaging?<\/p>\n

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<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The 2026 FIFA World Cup runs 104 matches across 16 cities in the US, Mexico, and Canada \u2014 with over 3.5 million expected stadium attendees and $2.4 billion projected in US food and beverage spending alone. Every cup, bag, box, and sachet consumed across that footprint is a packaging decision somebody made months in advance. This article breaks down the scale of the demand, the formats driving it, how major brands are activating through limited-edition packaging right now, and what food and beverage brands need to do to capture the remaining window.<\/p>","protected":false},"author":4,"featured_media":6526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"FIFA World Cup 2026 Packaging: The Scale Nobody Is Talking About","_seopress_titles_desc":"104 matches, 16 cities, $2.4B in food and beverage spending. Here's what FIFA World Cup 2026 means for flexible packaging demand \u2014 and who needs to move now.","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[102,42,82,103],"class_list":{"0":"post-6519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-custom-pouches","8":"tag-customized-packaging-bags","9":"tag-food-bag-","10":"tag-food-packaging-bags-","11":"tag-standing-pouch--standing-pouch-standing-pouch--standing-pouch-standing"},"acf":[],"_links":{"self":[{"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/posts\/6519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/comments?post=6519"}],"version-history":[{"count":1,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/posts\/6519\/revisions"}],"predecessor-version":[{"id":6529,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/posts\/6519\/revisions\/6529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/media\/6526"}],"wp:attachment":[{"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/media?parent=6519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/categories?post=6519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/tags?post=6519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}