{"id":6657,"date":"2026-06-21T08:41:14","date_gmt":"2026-06-21T08:41:14","guid":{"rendered":"https:\/\/jinyipackage.com\/?p=6657"},"modified":"2026-06-21T08:41:14","modified_gmt":"2026-06-21T08:41:14","slug":"what-packaging-does-skittles-use","status":"publish","type":"post","link":"https:\/\/jinyipackage.com\/ar\/custom-pouches\/what-packaging-does-skittles-use\/","title":{"rendered":"\u0627\u0644\u062d\u0642\u064a\u0628\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u0628\u062f \u0623\u0646 \u062a\u0643\u0648\u0646 \u0628\u0623\u0644\u0648\u0627\u0646 \u0642\u0648\u0633 \u0642\u0632\u062d: \u0643\u064a\u0641 \u062a\u0639\u0628\u0626 \u0634\u0631\u0643\u0629 \u00ab\u0633\u0643\u064a\u062a\u0644\u0632\u00bb \u0623\u0647\u0645 \u0623\u0635\u0648\u0644\u0647\u0627"},"content":{"rendered":"

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Skittles has been telling you to taste the rainbow since the slogan was coined by New York advertising agency D’Arcy Masius Benton & Bowles in the early 1980s \u2014 but the candy itself predates the slogan by nearly a decade. The product was first manufactured commercially in the United Kingdom in 1971 by Jack Candies Ltd., a Mars-affiliated British distributor. A U.S. trademark was filed in 1974. By 1979, Skittles was being imported into the American market; by 1982, domestic production had begun, and the rainbow-colored fruit candy with the hard sugar shell and the lowercase “S” imprinted on each piece was on its way to becoming one of the most recognized confectionery brands in the world. Today, Skittles is owned by Mars Wrigley \u2014 the confectionery and snacking division formed when Mars, Inc. acquired Wrigley in 2008 and later merged it with its chocolate segment. Mars, Inc. itself reports annual revenues of approximately $55 billion as of 2025, and Skittles is one of the brand portfolio’s confirmed billion-dollar properties.<\/p>\n

The rainbow is not just a marketing theme for Skittles \u2014 it is the brand’s primary asset, more immediately recognizable than the logo, more defensible than the flavor profile, and more central to how consumers identify the product at a distance than any text on the bag. When Skittles temporarily stripped all color from its packaging for Pride Month in 2016 \u2014 releasing an all-white bag with an all-white candy interior \u2014 the campaign worked precisely because removing the rainbow from a Skittles bag was so jarring that it made international news. You cannot do that with a brand where the color is decorative. You can only do it when the color is the brand. That fact shapes everything about how the Skittles packaging system is designed, produced, and maintained across its full range of formats.<\/p>\n

This article breaks down the Skittles packaging system from a factory perspective: the three formats the brand uses and why each targets a different retail context, why the euro hole on the stand-up pouch is a deliberate retail strategy rather than a convenience feature, what the film structure looks like, how the rainbow color system is managed across a multi-flavor range, and what Mars Wrigley’s 2026 natural dye transition means for a packaging system built around one of the most color-dependent brands in the category.<\/p>\n

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\"\u0623\u0643\u064a\u0627\u0633<\/div>\n

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\"\u0643\u064a\u0633<\/p>\n<\/div>\n

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<\/p>\n

\n

The Rainbow as a Film Brief: What “Taste the Rainbow” Demands From the Printing System<\/h2>\n

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\u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0628\u0627\u0644\u062d\u0641\u0631 \u0630\u0627\u062a \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0643\u0628\u064a\u0631 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0645\u0646\u0638\u0645\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0644\u0648\u0627\u0646: \u0642\u064a\u0645 LAB \u0645\u062d\u062f\u062f\u0629 \u0644\u0643\u0644 \u0639\u0646\u0635\u0631 \u0644\u0648\u0646\u064a \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0648\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u062a\u0641\u0627\u0648\u062a Delta E \u0627\u0644\u062a\u064a \u062a\u062a\u062d\u0643\u0645 \u0641\u064a \u0645\u062f\u0649 \u0627\u0646\u062d\u0631\u0627\u0641 \u0623\u064a \u0644\u0648\u0646 \u0645\u0637\u0628\u0648\u0639 \u0639\u0646 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0642\u0628\u0644 \u0631\u0641\u0636 \u0627\u0644\u0643\u064a\u0633\u060c \u0648\u0646\u0642\u0648\u0634 \u0623\u0633\u0637\u0648\u0627\u0646\u064a\u0629 \u062a\u0639\u064a\u062f \u0625\u0646\u062a\u0627\u062c \u0646\u0641\u0633 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062d\u0628\u0631 \u0639\u0628\u0631 \u0645\u0644\u0627\u064a\u064a\u0646 \u0627\u0644\u0646\u0633\u062e \u062f\u0648\u0646 \u0623\u064a \u0627\u0646\u062d\u0631\u0627\u0641. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u062b\u0644 \u0627\u0644\u0644\u0648\u0646 \u062c\u0648\u0647\u0631\u0647\u0627\u060c \u0641\u0625\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0645\u0642\u064a\u0627\u0633 \u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u2014 \u0628\u0644 \u0647\u064a \u0648\u0638\u064a\u0641\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0641\u0643\u064a\u0633 \u00ab\u0633\u0643\u064a\u062a\u0644\u0632\u00bb \u0627\u0644\u0630\u064a \u064a\u0645\u064a\u0644 \u0644\u0648\u0646\u0647 \u0627\u0644\u0623\u062d\u0645\u0631 \u0625\u0644\u0649 \u0627\u0644\u0628\u0631\u062a\u0642\u0627\u0644\u064a \u0628\u0634\u0643\u0644 \u0645\u0641\u0631\u0637\u060c \u0623\u0648 \u064a\u0628\u062f\u0648 \u0644\u0648\u0646\u0647 \u0627\u0644\u0623\u0631\u062c\u0648\u0627\u0646\u064a \u0623\u0632\u0631\u0642\u060c \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0645\u0646\u062a\u062c \u062e\u0627\u0631\u062c \u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a\u061b \u0628\u0644 \u0647\u0648 \u0625\u0634\u0627\u0631\u0629 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0641\u0634\u0644 \u0641\u064a \u0623\u062f\u0627\u0621 \u0648\u0638\u064a\u0641\u062a\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/p>\n

The 2016 Pride campaign demonstrated this in the most striking way possible. Mars Wrigley produced an all-white Skittles bag \u2014 same shape, same logo position, same “S” typography, but with all color removed from both the bag and the candy inside. The message on the back of the pack explained the decision directly: “You have the rainbow. We have the rainbow. And usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention \u2014 yours.” The campaign generated international coverage not because of the message alone, but because the visual shock of a colorless Skittles bag was so extreme. That level of brand recognition \u2014 where removing the color is news \u2014 is what a tightly controlled color system, maintained consistently over decades, actually produces.<\/p>\n

\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0645\u062c\u0645\u0648\u0639\u062a\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629 \u0645\u0646 \u0627\u0644\u062d\u0644\u0648\u064a\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0646\u0643\u0647\u0627\u062a\u060c \u064a\u064f\u062c\u0633\u0650\u0651\u062f \u0646\u0638\u0627\u0645 \u0623\u0644\u0648\u0627\u0646 \u00ab\u0633\u0643\u064a\u062a\u0644\u0632\u00bb \u0645\u0628\u062f\u0623\u064b \u064a\u0646\u0637\u0628\u0642 \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u062d\u062c\u0645 \u0627\u0644\u0625\u0646\u062a\u0627\u062c: \u0625\u0646 \u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0645\u064f\u0631\u0645\u064e\u0651\u0632 \u062d\u0633\u0628 \u0627\u0644\u0646\u0643\u0647\u0629\u060c \u0627\u0644\u0630\u064a \u064a\u062a\u0645\u064a\u0632 \u0628\u062a\u0645\u064a\u0651\u0632 \u0643\u0627\u0641\u064d \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062a\u0639\u0631\u0641 \u0627\u0644\u0641\u0648\u0631\u064a \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0646\u0648\u0627\u0639\u060c \u0648\u0628\u0627\u062a\u0633\u0627\u0642 \u0643\u0627\u0641\u064d \u0628\u062d\u064a\u062b \u062a\u064f\u0639\u062a\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0646\u0641\u0633\u0647\u0627\u060c \u0647\u0648 \u0623\u062d\u062f \u0623\u0635\u0648\u0644 \u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0628\u0646\u0627\u0624\u0647\u0627 \u0628\u0639\u0646\u0627\u064a\u0629. \u0641\u0647\u0648 \u0644\u0627 \u064a\u0646\u0634\u0623 \u0639\u0646 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0641\u0631\u062f\u064a\u0629 \u062a\u064f\u062a\u062e\u0630 \u0644\u0643\u0644 \u0648\u062d\u062f\u0629 \u062a\u062e\u0632\u064a\u0646 (SKU) \u0639\u0644\u0649 \u062d\u062f\u0629. \u0628\u0644 \u064a\u062a\u0637\u0644\u0628 \u0644\u0648\u062d\u0629 \u0623\u0644\u0648\u0627\u0646 \u0645\u062d\u062f\u062f\u0629\u060c \u0648\u062a\u0633\u0644\u0633\u0644\u0627\u064b \u0647\u0631\u0645\u064a\u0627\u064b \u0648\u0627\u0636\u062d\u0627\u064b \u064a\u062d\u062f\u062f \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0648\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u062a\u064a \u062a\u0648\u062d\u062f\u0647\u0627\u060c \u0648\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0637\u0628\u0627\u0639\u0629 \u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u062a\u0646\u0627\u0633\u0642 \u0627\u0644\u0646\u0638\u0627\u0645 \u0639\u0628\u0631 \u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0639\u0644\u0649 \u0645\u0631 \u0627\u0644\u0632\u0645\u0646.<\/p>\n<\/div>\n

<\/p>\n

\"\u0643\u064a\u0633<\/div>\n

<\/p>\n

\n

\u062a\u0631\u0643\u064a\u0628 \u0627\u0644\u0641\u064a\u0644\u0645: \u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0643\u064a\u0633 \u00ab\u0633\u0643\u064a\u062a\u0644\u0632\u00bb\u061f<\/h2>\n

Like all hard-shelled candy packaging, the primary engineering brief for a Skittles bag is moisture management. The hard sugar shell that gives each Skittle its characteristic snap is hygroscopic \u2014 it absorbs ambient moisture and softens, losing the textural contrast between the hard exterior and the chewy interior that defines the eating experience. The film needs to control moisture vapor transmission rate (MVTR) across the product’s shelf life, in the range of humidity conditions it will encounter through distribution and retail. This is the same brief as a gummy candy bag \u2014 moisture first, oxygen secondary \u2014 though the specific MVTR target differs because the hard shell’s moisture sensitivity is different from a gelatin-based gummy’s.<\/p>\n

Importantly, Skittles packaging does not require nitrogen flushing. The candy contains no fats or oils that would oxidize in the presence of oxygen and produce rancid off-flavors \u2014 the product’s deterioration pathway is almost entirely moisture-driven. A bag that blocks moisture vapor effectively is doing the primary protective work; oxygen barrier is a secondary consideration. This means the film structure does not need the heavy-duty metallized or foil barrier layers that chip, nut, and meat snack packaging requires. As we explored when looking at Haribo’s gummy packaging logic<\/a>, confectionery’s moisture-not-oxygen brief allows for simpler, lighter, and lower-cost film structures than most other snack categories.<\/p>\n

The structural routes available for a candy bag of this type are as follows. Mars Wrigley has not published official film specifications for Skittles packaging, and the structure below is estimated on the basis of the product’s requirements.<\/p>\n

\u0627\u0644\u0645\u0633\u0627\u0631 \u0623 \u2014 BOPP \/ PE (\u0637\u0628\u0642\u062a\u0627\u0646):<\/strong> \u063a\u0644\u0627\u0641 \u062e\u0627\u0631\u062c\u064a \u0645\u0637\u0628\u0648\u0639 \u0645\u0646 \u0645\u0627\u062f\u0629 BOPP \u0645\u064f\u063a\u0644\u0641 \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0628\u0637\u0628\u0642\u0629 \u0645\u0627\u0646\u0639\u0629 \u0644\u0644\u062a\u0633\u0631\u0628 \u0645\u0646 \u0645\u0627\u062f\u0629 \u0627\u0644\u0628\u0648\u0644\u064a \u0625\u064a\u062b\u064a\u0644\u064a\u0646 (PE) \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u063a\u0630\u0627\u0626\u064a. \u062a\u0648\u0641\u0631 \u0637\u0628\u0642\u0629 BOPP \u0627\u0644\u0635\u0644\u0627\u0628\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0634\u063a\u064a\u0644 \u0622\u0644\u0629 \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0623\u0641\u0642\u064a\u0629 (VFFS) \u0648\u062a\u0634\u0643\u0644 \u0627\u0644\u062d\u0627\u062c\u0632 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0636\u062f \u0627\u0644\u0631\u0637\u0648\u0628\u0629. \u0623\u0645\u0627 \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0645\u0646 \u0645\u0627\u062f\u0629 \u0627\u0644\u0628\u0648\u0644\u064a \u0625\u064a\u062b\u064a\u0644\u064a\u0646 (PE) \u0641\u062a\u0636\u0645\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062e\u062a\u0645 \u0627\u0644\u062d\u0631\u0627\u0631\u064a \u0648\u0645\u0637\u0627\u0628\u0642\u0629 \u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u0644\u0627\u0645\u0633\u0629 \u0627\u0644\u0623\u063a\u0630\u064a\u0629. \u0648\u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0623\u0628\u0633\u0637 \u0648\u0627\u0644\u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u0637\u0648\u0628\u0629 \u0644\u0644\u062d\u0644\u0648\u0649 \u0627\u0644\u0635\u0644\u0628\u0629 \u0630\u0627\u062a \u0645\u062f\u0629 \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629 \u0641\u064a \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u0623\u0645\u0627 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062d\u0644\u0648\u0649 \u0627\u0644\u062d\u0627\u0645\u0636\u0629 \u2014 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u062d\u0645\u0636 \u0627\u0644\u0633\u062a\u0631\u064a\u0643 \u0643\u0645\u0643\u0648\u0646 \u0646\u0643\u0647\u0629 \u2014 \u0641\u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0628\u0648\u0644\u064a \u0625\u064a\u062b\u064a\u0644\u064a\u0646 (PE) \u0644\u0644\u062a\u0644\u0627\u0645\u0633 \u0645\u0639 \u0627\u0644\u0623\u062d\u0645\u0627\u0636\u060c \u0644\u0646\u0641\u0633 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0630\u064a \u0623\u0634\u0631\u0646\u0627 \u0625\u0644\u064a\u0647 \u0641\u064a Sour Patch Kids’ citric acid inner film requirements<\/a>.<\/p>\n

\u0627\u0644\u0645\u0633\u0627\u0631 \u0628 \u2014 PET \/ PE (\u0637\u0628\u0642\u062a\u0627\u0646\u060c \u0623\u062f\u0627\u0621 \u0645\u062d\u0633\u0651\u0646):<\/strong> Replacing BOPP with PET as the outer layer improves moisture barrier slightly, improves stiffness and puncture resistance significantly, and allows finer print detail reproduction \u2014 relevant for the Skittles rainbow graphics where color saturation and detail matter. The trade-off is cost. For the larger stand-up pouch format, where the bag’s physical demands are greater than for a small pillow bag, PET\/PE is a plausible upgrade from BOPP\/PE.<\/p>\n

\u0627\u0644\u0645\u0633\u0627\u0631 C \u2014 BOPP \/ VMPET \/ PE (\u062b\u0644\u0627\u062b \u0637\u0628\u0642\u0627\u062a \u0645\u0639 \u062d\u0627\u062c\u0632 \u0645\u0639\u062f\u0646\u064a):<\/strong> \u062a\u0624\u062f\u064a \u0625\u0636\u0627\u0641\u0629 \u0637\u0628\u0642\u0629 PET \u0645\u0639\u062f\u0646\u064a\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0643\u0628\u064a\u0631 \u0641\u064a \u0643\u0644 \u0645\u0646 \u062d\u0627\u062c\u0632 \u0627\u0644\u0631\u0637\u0648\u0628\u0629 \u0648\u062d\u0627\u062c\u0632 \u0627\u0644\u0623\u0643\u0633\u062c\u064a\u0646. \u0648\u0647\u0630\u0647 \u0647\u064a \u0646\u0641\u0633 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0623\u0643\u064a\u0627\u0633 \u0631\u0642\u0627\u0626\u0642 \u0627\u0644\u0628\u0637\u0627\u0637\u0633 \u2014 \u062d\u064a\u062b \u062a\u0628\u0631\u0631 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u064a\u0647\u0627 \u0628\u062d\u0633\u0627\u0633\u064a\u0629 \u0632\u064a\u0648\u062a \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u062e\u0641\u064a\u0641\u0629 \u0627\u0644\u0645\u0642\u0644\u064a\u0629 \u0644\u0644\u0623\u0643\u0633\u062c\u064a\u0646 \u2014 \u0648\u0644\u0643\u0646 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u062d\u0644\u0648\u0649 \u0627\u0644\u0635\u0644\u0628\u0629 \u0627\u0644\u0639\u0627\u062f\u064a\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0645\u0639\u062f\u0646\u064a\u0629 \u062a\u0648\u0641\u0631 \u062d\u0627\u062c\u0632\u064b\u0627 \u0644\u0644\u0623\u0643\u0633\u062c\u064a\u0646 \u0644\u0627 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u064a\u0647 \u0627\u0644\u0645\u0646\u062a\u062c. \u0642\u062f \u062a\u0628\u0631\u0631 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u062d\u0627\u062c\u0632 \u0627\u0644\u0631\u0637\u0648\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0645\u0639\u062f\u0646\u064a\u0629 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0628\u0646\u064a\u0629 BOPP\/PE \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u062c\u064a\u062f\u064b\u0627 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0623\u0648 \u0642\u062f \u0644\u0627 \u062a\u0628\u0631\u0631\u0647\u0627\u060c \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0645\u062f\u0629 \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639. \u064a\u062a\u0645 \u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0635\u0641\u064a\u062d \u0647\u0630\u0647 \u0627\u0644\u0637\u0628\u0642\u0627\u062a \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0641\u064a \u062f\u0644\u064a\u0644\u0646\u0627 \u062d\u0648\u0644 \u0643\u064a\u0641 \u064a\u062a\u0645 \u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0623\u0643\u064a\u0627\u0633 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0645\u0646 \u0627\u0644\u0641\u064a\u0644\u0645 \u0625\u0644\u0649 \u0627\u0644\u0643\u064a\u0633 \u0627\u0644\u0646\u0647\u0627\u0626\u064a<\/a>.<\/p>\n<\/div>\n

<\/p>\n

\n\n\n\n\n\n\n
\u0627\u0644\u0637\u0628\u0642\u0629 (\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u2192 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629)<\/th>\n\u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0645\u0642\u062f\u0631\u0629<\/th>\n\u0627\u0644\u0648\u0638\u064a\u0641\u0629<\/th>\n<\/tr>\n<\/thead>\n
\u0637\u0628\u0642\u0629 \u0627\u0644\u0637\u0628\u0627\u0639\u0629 (\u0645\u0646 \u0627\u0644\u062e\u0627\u0631\u062c)<\/td>\n\u0628\u0648\u0644\u064a \u0628\u0631\u0648\u0628\u064a\u0644\u064a\u0646 \u062b\u0646\u0627\u0626\u064a \u0627\u0644\u0641\u064a\u0646\u064a\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0643\u0644\u0648\u0631 \u0623\u0648 \u0628\u0648\u0644\u064a \u0625\u064a\u062b\u064a\u0644\u064a\u0646 \u062a\u064a\u0631\u064a\u0641\u062b\u0627\u0644\u064a\u062a\u0648\u0646\u060c 15-20 \u0645\u064a\u0643\u0631\u0648\u0645\u062a\u0631<\/td>\n\u0627\u0644\u0635\u0644\u0627\u0628\u0629\u060c \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0641\u064a \u0622\u0644\u0627\u062a \u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0628\u0627\u0644\u0641\u0631\u0627\u063a (VFFS)\u061b \u0633\u0637\u062d \u0645\u062e\u0635\u0635 \u0644\u0644\u0631\u0633\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0644\u0648\u0646\u0629 \u0628\u0623\u0644\u0648\u0627\u0646 \u0642\u0648\u0633 \u0642\u0632\u062d \u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0629 \u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u062e\u0644\u0641\u064a\u061b \u062f\u0648\u0631 \u0631\u0626\u064a\u0633\u064a \u0641\u064a \u062a\u0648\u0641\u064a\u0631 \u062d\u0627\u062c\u0632 \u0636\u062f \u0627\u0644\u0631\u0637\u0648\u0628\u0629<\/td>\n<\/tr>\n
\u0637\u0628\u0642\u0629 \u0627\u0644\u062e\u062a\u0645 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 (\u0645\u0646 \u0627\u0644\u062f\u0627\u062e\u0644)<\/td>\n\u0628\u0648\u0644\u064a \u0625\u064a\u062b\u064a\u0644\u064a\u0646 \u0627\u0644\u0628\u0648\u0644\u064a \u0625\u064a\u062b\u064a\u0644\u064a\u0646 \u0645\u0646 \u0627\u0644\u062f\u0631\u062c\u0629 \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629\u060c 40-60 \u0645\u064a\u0643\u0631\u0648\u0645\u062a\u0631<\/td>\n\u0623\u062f\u0627\u0621 \u0627\u0644\u062e\u062a\u0645 \u0627\u0644\u062d\u0631\u0627\u0631\u064a\u061b \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u0644\u0627\u0645\u0633\u0629 \u0627\u0644\u0623\u063a\u0630\u064a\u0629\u061b \u064a\u0644\u0632\u0645 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0645\u0644\u0627\u0645\u0633\u0629 \u0627\u0644\u0623\u062d\u0645\u0627\u0636 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u062d\u0627\u0645\u0636\u0629<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Note: Film structure is estimated based on Skittles’ product requirements and industry-standard specifications for hard candy packaging. Mars Wrigley has not published official material documentation. Standard pillow bags likely use BOPP\/PE; stand-up pouches may use PET\/PE for improved stiffness; sour variants require acid-contact validated inner film. Specifications vary by format, market, and SKU.<\/p>\n

<\/p>\n

\n

\u0631\u0623\u064a \u0627\u0644\u0645\u0635\u0646\u0639 \u2014 \u0628\u0634\u0623\u0646 \u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u062d\u0648\u0627\u062c\u0632 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062d\u0644\u0648\u0649 \u0627\u0644\u0635\u0644\u0628\u0629:<\/strong> Skittles’ choice to use a lightweight two-layer structure \u2014 no metallized layer, no nitrogen flushing \u2014 is the right call for this product category, and not a cost-cutting shortcut. Hard candy’s deterioration pathway is moisture-driven, not oxygen-driven. Adding a metallized VMPET barrier layer adds cost and weight while providing oxygen barrier that the product does not need. If a packaging supplier quotes you a three-layer metallized structure for a hard candy application without explaining what the extra barrier is protecting against, that is a specification worth questioning. The barrier spec should follow from the product’s actual failure modes, not from a default structure template.<\/p>\n<\/div>\n

<\/p>\n

\"\u0647\u064a\u0643\u0644<\/div>\n

<\/p>\n

\n

\u00ab\u062b\u063a\u0631\u0629 \u0627\u0644\u064a\u0648\u0631\u0648\u00bb: \u0645\u0642\u0627\u0644 \u0642\u0635\u064a\u0631\u060c \u0645\u0646\u0637\u0642 \u062a\u062c\u0627\u0631\u064a \u0647\u0627\u0645<\/h2>\n

\u062a\u064f\u0639\u062f \u00ab\u0641\u062a\u062d\u0629 \u0627\u0644\u064a\u0648\u0631\u0648\u00bb \u2014 \u0648\u0647\u064a \u0627\u0644\u0641\u062a\u062d\u0629 \u0627\u0644\u0645\u062b\u0642\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0639\u0644\u0648\u064a \u0645\u0646 \u0643\u064a\u0633 \u00ab\u0633\u0643\u064a\u062a\u0644\u0632\u00bb \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0648\u0642\u0648\u0641 \u2014 \u0633\u0645\u0629 \u0642\u064a\u0627\u0633\u064a\u0629 \u0641\u064a \u0639\u0628\u0648\u0627\u062a \u0627\u0644\u062d\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0631\u0646\u0629\u060c \u0648\u0647\u064a \u062a\u0641\u0635\u064a\u0644\u0629 \u064a\u0633\u0647\u0644 \u062a\u062c\u0627\u0647\u0644\u0647\u0627. \u0648\u062a\u062a\u0645\u062b\u0644 \u0648\u0638\u064a\u0641\u062a\u0647\u0627 \u0641\u064a \u0623\u0645\u0631 \u0628\u0633\u064a\u0637: \u0641\u0647\u064a \u062a\u062a\u064a\u062d \u062a\u0639\u0644\u064a\u0642 \u0627\u0644\u0643\u064a\u0633 \u0645\u0646 \u062e\u0637\u0627\u0641 \u0641\u064a \u062d\u0627\u0645\u0644 \u0639\u0631\u0636 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0648\u0642\u0648\u0641\u0647 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0642\u064a\u0645 \u0639\u0644\u0649 \u0631\u0641 \u0645\u0633\u0637\u062d. \u064a\u0628\u0644\u063a \u0642\u0637\u0631 \u0627\u0644\u0641\u062a\u062d\u0629 \u0639\u0627\u062f\u0629\u064b 8 \u0645\u0644\u0645\u060c \u0648\u062a\u0642\u0639 \u0641\u064a \u0645\u0646\u062a\u0635\u0641 \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062e\u062a\u0645 \u0627\u0644\u0639\u0644\u0648\u064a\u0629 \u0645\u0639 \u062a\u0631\u0643 \u0645\u0633\u0627\u0641\u0629 \u0643\u0627\u0641\u064a\u0629 \u0641\u0648\u0642 \u062e\u0637 \u0627\u0644\u062e\u062a\u0645 \u0628\u062d\u064a\u062b \u0644\u0627 \u062a\u0624\u062b\u0631 \u0627\u0644\u0641\u062a\u062d\u0629 \u0633\u0644\u0628\u064b\u0627 \u0639\u0644\u0649 \u0633\u0644\u0627\u0645\u0629 \u0647\u064a\u0643\u0644 \u0627\u0644\u062e\u062a\u0645. \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0647\u064a \u0643\u064a\u0633 \u064a\u0645\u0643\u0646 \u0639\u0631\u0636\u0647 \u0644\u0644\u0628\u064a\u0639 \u0641\u064a \u0633\u064a\u0627\u0642\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u062a\u0645\u0627\u0645\u064b\u0627 \u0645\u0646 \u0633\u064a\u0627\u0642\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0639\u0628\u0648\u0629 \u0645\u062e\u062a\u0644\u0641 \u0644\u0643\u0644 \u0645\u0646\u0647\u0645\u0627.<\/p>\n

The commercial logic for this dual capability is specific to the retail environments where candy is sold. In a grocery store, confectionery typically occupies a dedicated aisle with flat shelving \u2014 the stand-up pouch’s base gusset allows it to sit stably in a shelf facing without additional support. But candy is also one of the highest-impulse-purchase categories in retail, and impulse purchase display fixtures \u2014 the racks at checkout lanes, the spinning tower displays at pharmacy counters, the hook strips at convenience store counters \u2014 almost universally use peg hooks rather than flat shelving. A brand whose packaging can only stand, but not hang, is excluded from these fixtures. A brand whose packaging can do both can place its product wherever the retailer has space, regardless of whether that space is a flat shelf or a peg hook array.<\/p>\n

\"\u0633\u062a\u0629<\/p>\n

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<\/p>\n

\n

\u0631\u0623\u064a \u0627\u0644\u0645\u0635\u0646\u0639 \u2014 \u0645\u0648\u0636\u0639 \u0627\u0644\u0641\u062a\u062d\u0627\u062a \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0648\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u062e\u062a\u0645:<\/strong> \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0647\u064a\u0643\u0644\u064a\u0629 \u0644\u0641\u062a\u062d\u0629 \u0627\u0644\u064a\u0648\u0631\u0648 \u0628\u0633\u064a\u0637\u0629\u060c \u0644\u0643\u0646 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0625\u063a\u0641\u0627\u0644 \u062a\u0641\u0627\u0635\u064a\u0644\u0647\u0627: \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0631\u0643\u0632 \u0627\u0644\u0641\u062a\u062d\u0629 \u0639\u0644\u0649 \u0627\u0631\u062a\u0641\u0627\u0639 \u0644\u0627 \u064a\u0642\u0644 \u0639\u0646 15\u201320 \u0645\u0645 \u0641\u0648\u0642 \u0627\u0644\u062d\u0627\u0641\u0629 \u0627\u0644\u0633\u0641\u0644\u064a\u0629 \u0644\u0644\u062e\u062a\u0645 \u0627\u0644\u0639\u0644\u0648\u064a\u060c \u0648\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062e\u062a\u0645 \u0646\u0641\u0633\u0647 \u0639\u0631\u064a\u0636\u064b\u0627 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u062d\u062a\u0649 \u0644\u0627 \u062a\u0634\u0643\u0644 \u0627\u0644\u0641\u062a\u062d\u0629 \u0645\u0633\u0627\u0631\u064b\u0627 \u0644\u0644\u062a\u0645\u0632\u0642 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0645\u062e\u062a\u0648\u0645\u0629. \u0641\u0627\u0644\u0641\u062a\u062d\u0629 \u0627\u0644\u062a\u064a \u062a\u0643\u0648\u0646 \u0642\u0631\u064a\u0628\u0629 \u062c\u062f\u064b\u0651\u0627 \u0645\u0646 \u062e\u0637 \u0627\u0644\u062e\u062a\u0645 \u0633\u062a\u062a\u0645\u0632\u0642 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0639\u0644\u064a\u0642 \u2014 \u062e\u0627\u0635\u0629\u064b \u0641\u064a \u0627\u0644\u0643\u064a\u0633 \u0627\u0644\u0645\u0645\u0644\u0648\u0621 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u2014 \u0645\u0645\u0627 \u064a\u062e\u0644 \u0628\u0627\u0644\u063a\u0631\u0636 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u0648\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0641\u0634\u0644 \u0641\u064a \u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0646\u062f \u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u064a\u0639. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u064a\u0641 \u0641\u062a\u062d\u0629 \u00ab\u064a\u0648\u0631\u0648\u00bb \u0625\u0644\u0649 \u0643\u064a\u0633 \u0642\u0627\u0626\u0645 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629\u060c \u064a\u062c\u0628 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0648\u0636\u0639 \u0627\u0644\u0641\u062a\u062d\u0629 \u0648\u0639\u0631\u0636 \u0627\u0644\u062e\u062a\u0645 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636 \u0628\u0623\u0646 \u0627\u0644\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 \u0633\u062a\u0643\u0648\u0646 \u0643\u0627\u0641\u064a\u0629. \u062a\u0643\u0644\u0641\u0629 \u0641\u0634\u0644 \u0627\u0644\u062e\u062a\u0645 \u0639\u0646\u062f \u062e\u0637 \u0627\u0644\u062f\u0641\u0639 \u0623\u0639\u0644\u0649 \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u0625\u0646\u062a\u0627\u062c.<\/p>\n<\/div>\n<\/div>\n

<\/p>\n

\n

\u0627\u0644\u062a\u062d\u0648\u0644 \u0646\u062d\u0648 \u0627\u0644\u0623\u0635\u0628\u0627\u063a \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0641\u064a \u0639\u0627\u0645 2026: \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u0642\u0648\u0633 \u0642\u0632\u062d \u0623\u0646 \u064a\u062a\u063a\u064a\u0631<\/h2>\n

In August 2025, Mars announced that it would begin offering natural dye versions of Skittles Original \u2014 along with M&M’s Chocolate, Extra Gum Spearmint, and Starburst Original \u2014 starting in 2026. The announcement came after years of public pressure and a direct legal challenge: in 2025, the Texas Attorney General announced an investigation into Mars for failing to fulfill a commitment the company had made in 2016 to remove artificial colors from its products within five years. Mars had reversed that commitment in the intervening years, citing consumer research suggesting that “many consumers across the world do not find artificial colors to be ingredients of concern within the confectionery space.” The 2025 regulatory and legislative environment \u2014 including the “Make America Healthy Again” movement’s pressure on food manufacturers \u2014 changed that calculation.<\/p>\n

\"\u0643\u064a\u0633<\/p>\n

For a brand whose entire identity is built on color, transitioning away from artificial dyes is a more technically and commercially complex decision than it is for most food brands. Artificial dyes \u2014 Red 40, Yellow 5, Yellow 6, Blue 1, Blue 2 \u2014 produce highly saturated, photostable colors that reproduce consistently across large production runs and maintain their appearance across the product’s full shelf life. Natural colorants derived from fruit, vegetable, and mineral sources \u2014 beet juice, turmeric, spirulina, radish extract \u2014 are less saturated, more variable in hue across production batches, and significantly more susceptible to degradation from heat, light, and pH changes over time. For a candy brand where the red has to read as the same red on a Skittles bag in January and in August, in a warehouse and on a sunlit store shelf, the stability of that color is a technical specification, not an aesthetic preference.<\/p>\n

The packaging implication is direct: if the natural colorants in the candy itself are more light-sensitive than their artificial counterparts, the packaging film’s light barrier specification may need to increase. A BOPP\/PE structure provides moderate light barrier through the opacity of the inks and film layers, but a candy with colors that degrade visibly under UV exposure might benefit from a film with additional UV-blocking properties in the outer layer. This is a niche consideration for most candy brands, but for Skittles \u2014 where the color of each candy piece is the product’s most fundamental quality signal \u2014 it is worth tracking as the natural dye transition rolls out.<\/p>\n<\/div>\n

<\/p>\n

\n

\u062a\u0648\u0641\u064a\u0631 \u0639\u0628\u0648\u0627\u062a \u0627\u0644\u062d\u0644\u0648\u0649 \u0627\u0644\u0645\u062e\u0635\u0635\u0629: \u0627\u0644\u0634\u0643\u0644\u060c \u0648\u0627\u0644\u063a\u0634\u0627\u0621\u060c \u0648\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0644\u0648\u0627\u0646<\/h2>\n

The Skittles packaging system \u2014 three formats for three retail contexts, a tightly controlled color system across a multi-flavor range, a lightweight film structure matched to moisture-not-oxygen barrier requirements, and a euro hole that unlocks peg-hook display \u2014 is directly applicable to any confectionery brand thinking through its own packaging strategy. The format decisions follow from the retail channels. The film decisions follow from the product’s actual failure modes. The color decisions follow from how the brand needs to communicate at the point of sale. Getting these in the right order \u2014 retail channel first, film spec second, color system third \u2014 is the difference between a packaging system that works and one that looks right but underperforms commercially.<\/p>\n

\"\u0642\u0627\u0639\u0629
\u062f\u0627\u062e\u0644 \u0634\u0631\u0643\u0629 \u00ab\u062c\u064a\u0646\u064a\u064a\u00bb \u2014 \u0642\u0627\u0639\u0629 \u0625\u0646\u062a\u0627\u062c \u0646\u0638\u064a\u0641\u0629 \u0648\u0645\u0646\u0638\u0645\u0629 \u062c\u064a\u062f\u064b\u0627\u060c \u062d\u064a\u062b \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0622\u0644\u0627\u062a \u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u00abHP Indigo\u00bb \u0648\u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0628\u0627\u0644\u062d\u0641\u0631\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u062e\u0637\u0648\u0637 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0623\u0643\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u0635\u0641\u064a\u062d<\/figcaption><\/figure>\n

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<\/p>\n

\n
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<\/p>\n

\n

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<\/p>\n

\n

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\u0647\u0630\u0627 \u0645\u0627 \u0645\u0646 \u0627\u0644\u0641\u064a\u0644\u0645 \u0625\u0644\u0649 \u0627\u0644\u0646\u0647\u0627\u064a\u0629 - \u062a\u0645 \u0625\u0646\u062c\u0627\u0632\u0647 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d<\/em> \u064a\u0639\u0646\u064a \u0641\u064a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629.<\/p>\n<\/div>\n

<\/p>\n

\"\u0625\u0644\u0633\u0627<\/p>\n
\n
\n

\u0625\u0644\u0633\u0627<\/p>\n

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\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span>
\n\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a<\/span>
\n\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span><\/div>\n
\u0639\u0631\u0636 \u0627\u0644\u0641\u0631\u064a\u0642 \u2192<\/a>
\n\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

\n

\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n
\n

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\n

\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0648\u064a \u0627\u0644\u0639\u0628\u0648\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0645\u0646 \u0646\u0648\u0639 \u00ab\u0633\u0643\u064a\u062a\u0644\u0632\u00bb \u0639\u0644\u0649 \u0641\u062a\u062d\u0629 \u0641\u064a \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0639\u0644\u0648\u064a\u061f<\/p>\n

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\n

Why don’t Skittles bags need nitrogen flushing like chip bags?<\/p>\n

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\n

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\n

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\n

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All three are confectionery products with moisture-first barrier requirements and no nitrogen flushing. The key differences are format range \u2014 Skittles runs three formats including a euro hole stand-up pouch, while Haribo and Sour Patch Kids primarily use pillow bags and standard stand-up pouches \u2014 and color system complexity. Skittles’ rainbow is the brand’s primary asset, requiring tighter color management across more variants than most candy brands. Sour Patch Kids’ acid coating creates additional inner film requirements that standard Skittles do not have, though Skittles Sour shares this requirement.<\/p>\n<\/div>\n

\n

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Skittles has been asking you to taste the rainbow since 1974. But the bag holding that rainbow is doing more engineering work than most candy packaging \u2014 running three distinct formats across three retail contexts, managing one of the most tightly controlled color systems in the confectionery category, and now navigating a natural dye transition that changes the rules for both the formula and the film. A flexible packaging manufacturer breaks down what the Skittles bag is made of, why the stand-up pouch has a euro hole, and what happens to a packaging system when the rainbow has to change.<\/p>","protected":false},"author":4,"featured_media":6664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"What Are Skittles Bags Made Of? Film, Format and the Rainbow","_seopress_titles_desc":"Skittles runs three bag formats \u2014 pillow bag, stand-up pouch with euro hole, and 3-side seal \u2014 each targeting a different retail context. A factory breaks down the film and rainbow color system.","_seopress_robots_index":"","footnotes":""},"categories":[1,110,108],"tags":[186,102,82,107,103],"class_list":{"0":"post-6657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-custom-pouches","8":"category-food-snacks","9":"category-packaging-academy","10":"tag-candy-packaging-bags","11":"tag-customized-packaging-bags","12":"tag-food-packaging-bags-","13":"tag-high-barrier-","14":"tag-standing-pouch--standing-pouch-standing-pouch--standing-pouch-standing"},"acf":[],"_links":{"self":[{"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/posts\/6657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/comments?post=6657"}],"version-history":[{"count":1,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/posts\/6657\/revisions"}],"predecessor-version":[{"id":6666,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/posts\/6657\/revisions\/6666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/media\/6664"}],"wp:attachment":[{"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/media?parent=6657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/categories?post=6657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinyipackage.com\/ar\/wp-json\/wp\/v2\/tags?post=6657"}],"curies":[{"name":"\u062f\u0628\u0644\u064a\u0648 \u0628\u064a","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}