{"id":6474,"date":"2026-05-20T03:38:07","date_gmt":"2026-05-20T03:38:07","guid":{"rendered":"https:\/\/jinyipackage.com\/?p=6474"},"modified":"2026-05-20T03:38:07","modified_gmt":"2026-05-20T03:38:07","slug":"ziwi-peak-packaging","status":"publish","type":"post","link":"https:\/\/jinyipackage.com\/fr\/custom-pouches\/ziwi-peak-packaging\/","title":{"rendered":"Emballage ZIWI Peak : Pochette \u00e0 fond plat, film barri\u00e8re et fen\u00eatre"},"content":{"rendered":"

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JINYI donne des conseils pratiques en mati\u00e8re d'emballage pour vous aider \u00e0 prendre vos d\u00e9cisions.<\/div>\n<\/div>\n

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ZIWI Peak est une marque n\u00e9o-z\u00e9landaise d'aliments haut de gamme pour animaux de compagnie, fond\u00e9e en 2002 par Peter Mitchell, un \u00e9leveur de cerfs en libert\u00e9 qui fournissait auparavant de la viande \u00e0 des fabricants d'aliments pour animaux et qui a d\u00e9cid\u00e9 de cr\u00e9er sa propre marque. La marque repose sur un principe fondamental : proposer des aliments s\u00e9ch\u00e9s \u00e0 l\u2019air libre qui offrent le profil nutritionnel d\u2019un r\u00e9gime cru, sans n\u00e9cessiter de r\u00e9frig\u00e9ration ni de manipulation d\u2019aliments crus. Chaque recette ZIWI Peak est formul\u00e9e avec au moins 96 % de viande, d\u2019abats, d\u2019os et de fruits de mer \u2014 tous issus de sources \u00e9thiques provenant des fermes et des oc\u00e9ans n\u00e9o-z\u00e9landais \u2014 et transform\u00e9e selon une m\u00e9thode exclusive de s\u00e9chage \u00e0 l\u2019air en deux \u00e9tapes qui \u00e9limine l\u2019humidit\u00e9 \u00e0 basse temp\u00e9rature sans d\u00e9truire les nutriments sensibles \u00e0 la chaleur. ZIWI Peak est d\u00e9sormais commercialis\u00e9 dans plus de 25 pays et a \u00e9t\u00e9 rachet\u00e9 en 2021 par la soci\u00e9t\u00e9 chinoise de capital-investissement FountainVest Partners, dans le cadre d\u2019une transaction estim\u00e9e \u00e0 environ 1,5 milliard de dollars n\u00e9o-z\u00e9landais.<\/p>\n

That product story creates a specific packaging challenge. Air-dried food sits in a different technical category from conventional dry kibble \u2014 it is not extruded and low-moisture in the same way, and its high fat content combined with a 14 percent residual moisture level creates a product that is more sensitive to oxygen and humidity ingress than a standard grain-heavy recipe. The packaging has to hold a 21-month shelf life across a distribution chain spanning multiple continents, climate zones, and retail environments. At the same time, the product’s visual appeal \u2014 chunky, meat-textured pieces that look nothing like a standard kibble pellet \u2014 is something the brand wants consumers to see before they buy. Those two requirements together drive a packaging specification that is worth understanding in detail.<\/p>\n

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\"Aliments<\/div>\n

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Qu'est-ce que ZIWI Peak et pourquoi le s\u00e9chage \u00e0 l'air libre change la donne en mati\u00e8re d'emballage ?<\/h2>\n

To understand why ZIWI Peak’s packaging is specified the way it is, it helps to understand what air-drying actually does to the product \u2014 and how it differs from the other processing methods competing in the premium pet food category.<\/p>\n

Les croquettes s\u00e8ches classiques sont extrud\u00e9es : les ingr\u00e9dients bruts sont cuits \u00e0 haute temp\u00e9rature et sous haute pression, puis fa\u00e7onn\u00e9s en granul\u00e9s et s\u00e9ch\u00e9s jusqu\u2019\u00e0 atteindre une teneur en humidit\u00e9 tr\u00e8s faible \u2014 g\u00e9n\u00e9ralement comprise entre 8 et 10 %. La faible teneur en humidit\u00e9 et la faible activit\u00e9 de l'eau conf\u00e8rent au produit une stabilit\u00e9 de conservation intrins\u00e8que, et la formulation riche en amidon (qui assure la coh\u00e9sion lors de l'extrusion) donne un produit relativement pauvre en mati\u00e8res grasses. Les exigences en mati\u00e8re de barri\u00e8re d'emballage pour ce format sont modestes.<\/p>\n

Les aliments lyophilis\u00e9s pour animaux de compagnie vont \u00e0 l'extr\u00eame oppos\u00e9 : les ingr\u00e9dients bruts sont congel\u00e9s, puis l'humidit\u00e9 est \u00e9limin\u00e9e par sublimation sous vide \u00e0 tr\u00e8s basse temp\u00e9rature, ce qui donne un produit dont la teneur en humidit\u00e9 est inf\u00e9rieure \u00e0 3 %. Cette teneur en humidit\u00e9 extr\u00eamement faible lui conf\u00e8re une tr\u00e8s grande stabilit\u00e9 de conservation, mais le proc\u00e9d\u00e9 est tr\u00e8s gourmand en \u00e9nergie et co\u00fbteux, et la forme du produit \u2014 des morceaux cassants et fragiles \u2014 n\u00e9cessite un emballage qui le prot\u00e8ge contre les dommages physiques ainsi que contre la p\u00e9n\u00e9tration d'oxyg\u00e8ne et d'humidit\u00e9.<\/p>\n

ZIWI Peak’s twin-stage air-drying sits between these two approaches. The process circulates warm air gently around the raw ingredients over an extended period, reducing moisture to approximately 14 percent \u2014 higher than kibble, much higher than freeze-dried. The result is a product that is shelf-stable without refrigeration, retains the textural integrity of the raw meat, and has a calorie density significantly higher than kibble (approximately 4,900 kcal ME\/kg for the beef recipe, compared to roughly 3,500\u20133,800 kcal ME\/kg for a typical premium kibble). The minimum 30 percent crude fat content in ZIWI Peak recipes reflects the high animal ingredient ratio and is the primary driver of the packaging barrier specification.<\/p>\n

\"La<\/p>\n

C'est l\u00e0 le point essentiel qui distingue les emballages destin\u00e9s aux aliments pour animaux s\u00e9ch\u00e9s \u00e0 l'air de ceux destin\u00e9s aux croquettes classiques : la combinaison d'une teneur minimale en mati\u00e8res grasses de 30 %, d'une humidit\u00e9 r\u00e9siduelle de 14 % et d'une dur\u00e9e de conservation cible de 21 mois tout au long d'une cha\u00eene de distribution mondiale exige un niveau de performance des films barri\u00e8re que la plupart des films d'emballage standard pour aliments pour animaux ne peuvent pas garantir de mani\u00e8re fiable. \u00c0 titre de comparaison, ORIJEN’s packaging specification<\/a> \u2014 un autre format riche en mati\u00e8res grasses et en prot\u00e9ines \u2014 se heurte \u00e0 un obstacle similaire, mais sous un angle de transformation diff\u00e9rent. Dans les deux cas, c\u2019est le produit qui dicte les exigences en mati\u00e8re d\u2019emballage, et non l\u2019inverse. Pour les marques qui con\u00e7oivent leurs emballages d\u2019aliments pour animaux de compagnie \u00e0 partir de z\u00e9ro, le Guide sur les emballages personnalis\u00e9s pour aliments pour animaux de compagnie<\/a> couvre l'ensemble du processus d\u00e9cisionnel \u2014 du choix du format \u00e0 la d\u00e9finition des contraintes \u2014 et constitue une r\u00e9f\u00e9rence utile avant d'entamer une discussion avec un fabricant.<\/p>\n<\/div>\n

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Du point de vue de la production :<\/strong> Les aliments pour animaux s\u00e9ch\u00e9s \u00e0 l'air, dont la teneur en humidit\u00e9 est de 14 %, sont plus sensibles \u00e0 la p\u00e9n\u00e9tration d'humidit\u00e9 que les croquettes extrud\u00e9es \u00e0 10 %, car cette teneur en humidit\u00e9 r\u00e9siduelle plus \u00e9lev\u00e9e favorise le d\u00e9veloppement de moisissures si la barri\u00e8re de protection est compromise. Les sp\u00e9cifications d\u2019emballage pour ce format doivent tenir compte \u00e0 la fois de la transmission d\u2019oxyg\u00e8ne (oxydation des graisses) et de la transmission de vapeur d\u2019eau (risque de moisissure et d\u00e9gradation de la texture) pendant toute la dur\u00e9e de conservation de 21 mois.<\/p>\n<\/div>\n

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Le choix du format : sachet \u00e0 fond plat, fen\u00eatre transparente et r\u00f4le de chaque \u00e9l\u00e9ment<\/h2>\n

ZIWI Peak’s primary packaging format is a flat-bottom stand-up pouch \u2014 a format that sits squarely at the intersection of retail shelf performance and premium brand positioning. The flat bottom allows the bag to stand stably on a shelf without leaning or collapsing, which is a functional advantage in a retail environment where a bag that leans reads as lower quality than one that holds its shape. The flat base also provides a larger printable surface area relative to the bag’s height compared to a standard stand-up pouch with a pinch bottom, which matters when the brand’s visual system relies on full-width landscape photography wrapping around the pack.<\/p>\n

La gamme de formats s'\u00e9tend d'un sachet d'essai de 3,5 oz \u2014 un format con\u00e7u pour r\u00e9duire les r\u00e9ticences des nouveaux acheteurs gr\u00e2ce \u00e0 un prix qui minimise le risque li\u00e9 \u00e0 l'essai \u2014 jusqu'\u00e0 un grand sac de 35,2 oz destin\u00e9 aux utilisateurs r\u00e9guliers dont le comportement d'achat est constant. Cette gamme n'est pas le fruit du hasard. Le format d'essai est un outil de conversion d\u00e9lib\u00e9r\u00e9 : il permet aux propri\u00e9taires d'animaux de compagnie de v\u00e9rifier si leur chien ou leur chat appr\u00e9cie la texture et la saveur des croquettes s\u00e9ch\u00e9es \u00e0 l'air sans s'engager \u00e0 acheter un grand sac. Pour un produit se situant dans le haut de gamme de sa cat\u00e9gorie, r\u00e9duire le risque financier li\u00e9 au premier achat est une d\u00e9cision commerciale judicieuse qui se traduit par le choix du format d'emballage.<\/p>\n

The clear product window is the most distinctive structural feature of ZIWI Peak’s packaging and the one that directly reflects the product’s visual differentiation from conventional kibble. Air-dried pet food looks fundamentally different from an extruded pellet \u2014 the pieces are irregular in shape, chunky, and visibly meat-textured in a way that communicates real ingredient quality to a consumer who has been trained to expect uniform brown pellets. Showing that product through a window before purchase is a trust-building mechanism that works in a category where the visual gap between what is on the label and what is in the bag has historically been wide.<\/p>\n

The window is deliberately sized to be small relative to the total bag surface. This is a considered decision: a large window reduces the total area of high-barrier laminate film on the bag, which would compromise the overall oxygen and moisture transmission performance of the package. A small window \u2014 sufficient to show the product, insufficient to meaningfully degrade the package’s barrier performance \u2014 achieves the commercial goal without the technical trade-off. The window material is a transparent film (typically clear PET or CPP) with lower barrier properties than the aluminum foil or metallized laminate used in the main body of the bag. Because the window represents a small fraction of the total bag surface area, its contribution to overall OTR is proportionally small and does not materially affect the package’s shelf life performance.<\/p>\n

The resealable press-to-close zipper at the top of the bag serves a specific functional purpose for this product. ZIWI Peak recommends using the food within 8 weeks of opening \u2014 a tighter window than most dry kibble, reflecting the higher residual moisture and fat content that makes the product more susceptible to quality degradation once the hermetic seal is broken. A zipper that maintains its closure force reliably through daily opening and closing cycles over an 8-week period is a meaningful product quality variable, not a convenience feature. For brands specifying zipper closures for high-fat air-dried formats, the zipper’s reclose force specification and its resistance to food particle contamination of the closure channel are both worth confirming in the pre-production sample stage.<\/p>\n<\/div>\n

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\"Gamme<\/div>\n

For brands building a similar format, JINYI’s sachet \u00e0 fond plat<\/a> et pochette de rangement<\/a> Ces gammes sont toutes deux disponibles avec des fen\u00eatres transparentes aux emplacements et dimensions sp\u00e9cifi\u00e9s, des fermetures \u00e0 glissi\u00e8re refermables, ainsi que des sp\u00e9cifications de laminage barri\u00e8re adapt\u00e9es aux produits s\u00e9ch\u00e9s \u00e0 l'air \u00e0 forte teneur en mati\u00e8res grasses \u2014 avec des \u00e9chantillons physiques de pr\u00e9-production r\u00e9alis\u00e9s avant le lancement d\u00e9finitif de la production.<\/p>\n

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What Film Structure Does ZIWI Peak’s Bag Most Likely Use?<\/h2>\n

ZIWI Peak has not published a formal material specification for their packaging film. The following analysis is based on the product’s technical requirements \u2014 fat content, moisture content, and shelf life target \u2014 cross-referenced with industry-standard laminate structures used for high-fat, moderate-moisture air-dried pet food at a 21-month shelf life specification.<\/p>\n

La structure estim\u00e9e du film constituant le corps principal du sac est un lamin\u00e9 standard \u00e0 trois couches :<\/p>\n<\/div>\n

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Couche (ext\u00e9rieure \u2192 int\u00e9rieure)<\/th>\nEstimation du mat\u00e9riel<\/th>\nFonction<\/th>\n<\/tr>\n<\/thead>\n
Couche d'impression (ext\u00e9rieure)<\/td>\nPET (polyester), 12 \u00e0 15 \u03bcm<\/td>\nSupport \u00e0 impression invers\u00e9e pour la photographie de paysage haute r\u00e9solution ; rigidit\u00e9 structurelle permettant la confection de sachets \u00e0 fond plat ; r\u00e9sistance \u00e0 l'abrasion et \u00e0 la perforation lors de la manutention en magasin<\/td>\n<\/tr>\n
Couche barri\u00e8re (milieu)<\/td>\nAL (feuille d'aluminium) ou VMPET, 7 \u00e0 9 \u03bcm<\/td>\nAL : OTR quasi nul (estim\u00e9 \u00e0 \u2264 0,01 cm\u00b3\/m\u00b2\/jour), MVTR quasi nul, blocage total de la lumi\u00e8re \u2014 convient pour une dur\u00e9e de conservation de 21 mois avec une teneur en mati\u00e8res grasses de 30%+. VMPET : OTR ~0,5\u20132,0 cm\u00b3\/m\u00b2\/jour, adapt\u00e9 aux variantes \u00e0 faible teneur en mati\u00e8res grasses ou \u00e0 dur\u00e9e de conservation plus courte<\/td>\n<\/tr>\n
Couche d'\u00e9tanch\u00e9it\u00e9 interne (\u00e0 l'int\u00e9rieur)<\/td>\nPE de qualit\u00e9 alimentaire, 60-80 \u03bcm<\/td>\nSurface thermosoudable pour les soudures du fond et des c\u00f4t\u00e9s ; conforme aux normes relatives au contact alimentaire ; compatible avec les \u00e9quipements de formation de sachets \u00e0 fond plat VFFS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Remarque : la structure du film est estim\u00e9e en fonction des exigences en mati\u00e8re de barri\u00e8re du produit, des propri\u00e9t\u00e9s observables du sachet et des sp\u00e9cifications standard du secteur pour les aliments pour animaux de compagnie s\u00e9ch\u00e9s \u00e0 l'air et \u00e0 forte teneur en mati\u00e8res grasses. ZIWI Peak n'a pas publi\u00e9 de documentation officielle sur les mat\u00e9riaux.<\/p>\n

The barrier layer selection requires particular care for air-dried formats. ZIWI Peak’s beef recipe, for example, carries a minimum 30 percent crude fat content \u2014 significantly higher than most extruded kibbles. At this fat level, the rate of lipid oxidation \u2014 the chemical reaction between unsaturated fatty acids and ambient oxygen that produces rancid off-flavors and reduces nutritional quality \u2014 is meaningfully faster than in a lower-fat product. Sustaining product quality to 21 months across a distribution chain that spans tropical, temperate, and cold-climate markets requires a barrier layer that restricts oxygen ingress to levels that keep the oxidation rate below a threshold of perceivable quality change across the full shelf life.<\/p>\n

Une feuille d\u2019aluminium d\u2019une \u00e9paisseur comprise entre 7 et 9 microns offre un taux de transmission d\u2019oxyg\u00e8ne (OTR) d\u2019environ 0,01 cm\u00b3\/m\u00b2\/jour, voire inf\u00e9rieur \u2014 ce qui constitue en pratique une barri\u00e8re totale \u00e0 l\u2019oxyg\u00e8ne. Le VMPET offre des performances de barri\u00e8re significatives \u00e0 un co\u00fbt au m\u00e8tre carr\u00e9 inf\u00e9rieur, mais son rev\u00eatement d\u2019aluminium m\u00e9tallis\u00e9 est sensible aux microfissures lorsque le film est soumis \u00e0 des flexions r\u00e9p\u00e9t\u00e9es pendant le remplissage, le scellage et la manutention des sachets \u2014 un mode de d\u00e9gradation qui peut faire passer le taux de transmission d\u2019oxyg\u00e8ne (OTR) du sachet fini au-dessus du niveau mesur\u00e9 sur le film \u00e0 l\u2019\u00e9tat plat. Pour un cahier des charges exigeant une dur\u00e9e de conservation de 21 mois avec une teneur minimale en mati\u00e8res grasses de 30 %, le choix techniquement prudent est la feuille d\u2019aluminium. L\u2019\u00e9paisseur totale du stratifi\u00e9, toutes couches confondues, est estim\u00e9e entre 80 et 110 microns environ \u2014 une rigidit\u00e9 structurelle suffisante pour la formation de sachets \u00e0 fond plat tout en conservant la souplesse n\u00e9cessaire \u00e0 l\u2019int\u00e9gration d\u2019une fermeture \u00e0 glissi\u00e8re et \u00e0 la manipulation par le consommateur.<\/p>\n

The clear window area uses a transparent film \u2014 typically clear PET or CPP \u2014 bonded into the main laminate structure. The window material has lower barrier properties than the aluminum foil body, but because the window represents a small fraction of the total bag surface area, its contribution to the package’s overall oxygen transmission is proportionally small. Industry practice for window pouches in high-barrier applications is to keep the window-to-total-surface ratio low \u2014 which ZIWI Peak’s packaging does \u2014 and to ensure the window film is bonded cleanly to the laminate with no edge gaps that could create preferential oxygen ingress pathways.<\/p>\n

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\"Structure<\/div>\n

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L'identit\u00e9 visuelle : un paysage n\u00e9o-z\u00e9landais qui enveloppe le pack<\/h2>\n

ZIWI Peak’s most recent packaging redesign \u2014 launched in 2024 \u2014 doubled down on New Zealand provenance as the brand’s primary visual asset. The new packaging features full-width landscape photography of New Zealand scenery wrapping around the entire bag, from front to back, with the landscape image selected to reflect the terrain associated with each recipe’s primary protein source. A lamb recipe bag shows high-country sheep pastures. A venison recipe shows the alpine wilderness of the South Island. The effect is immersive in a way that a flat front-panel photograph cannot achieve \u2014 the bag becomes a piece of landscape communication rather than a standard product package.<\/p>\n

This is a fundamentally different visual strategy from other premium pet food brands competing at the same price point. ORIJEN uses a dark field with wildlife photography to communicate the ancestral, carnivore-appropriate positioning of the diet \u2014 the brand says “this is what your dog evolved to eat.” Blue Buffalo<\/a> utilise des images chaleureuses et ax\u00e9es sur la famille pour mettre en avant le lien affectif qui unit l'animal de compagnie \u00e0 son ma\u00eetre. ZIWI Peak s'appuie quant \u00e0 lui sur les paysages n\u00e9o-z\u00e9landais pour v\u00e9hiculer un message diff\u00e9rent : la puret\u00e9 de l'origine, la sp\u00e9cificit\u00e9 g\u00e9ographique et une histoire de la cha\u00eene d'approvisionnement que la plupart de ses concurrents ne peuvent reproduire, car leurs ingr\u00e9dients proviennent de sources multiples, souvent non divulgu\u00e9es.<\/p>\n

\"Sachet<\/p>\n

New Zealand’s global brand equity in premium food \u2014 built on decades of agricultural exports under strict biosecurity conditions, with no GMOs, no growth hormones, and no endemic livestock diseases \u2014 gives ZIWI Peak a provenance story that functions as a quality signal in markets where ingredient sourcing is a primary purchase driver. The packaging makes that story visible before the buyer reads a single word of body copy. In the Asia-Pacific market in particular, where New Zealand-origin food carries strong consumer trust, this visual strategy is well-calibrated to the buying audience.<\/p>\n

Le syst\u00e8me de couleurs multi-r\u00e9f\u00e9rences s'inscrit dans le cadre global : chaque recette utilise une couleur d'accent distincte appliqu\u00e9e au nom de la marque, \u00e0 la description de la recette et aux mentions nutritionnelles \u2014 bleu sarcelle pour une prot\u00e9ine, terracotta pour une autre \u2014, ce qui permet une diff\u00e9renciation au niveau de chaque r\u00e9f\u00e9rence sans perturber la coh\u00e9sion du syst\u00e8me de marque. Du point de vue de la navigation en magasin, un propri\u00e9taire d'animal qui conna\u00eet la marque peut identifier sa recette pr\u00e9f\u00e9r\u00e9e \u00e0 distance gr\u00e2ce \u00e0 la couleur d'accent, sans avoir besoin de lire le texte descriptif.<\/p>\n

From a print production standpoint, wraparound landscape photography creates specific challenges. The front-to-back image must register correctly across the bag’s side gussets and base, which means the print file needs to account for gusset fold geometry in the dieline \u2014 if it does not, the image reads as distorted where it wraps around the bag’s corners. For a high-resolution landscape image, even a small registration error at the wrap point is visually obvious. This is a specification detail that is confirmed on the physical pre-production bag sample, where the wraparound registration can be evaluated on a real formed bag rather than on a flat digital proof.<\/p>\n<\/div>\n

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\u00c0 propos de la conception graphique en pleine page :<\/strong> Une image enveloppante qui semble correcte sur le gabarit \u00e0 plat ne le sera pas n\u00e9cessairement sur le sac une fois form\u00e9. L'\u00e9chantillon physique de pr\u00e9-production est le seul moyen fiable d'\u00e9valuer le rep\u00e9rage de l'image enveloppante, la continuit\u00e9 de l'image sur le soufflet, ainsi que la fa\u00e7on dont l'image en mode paysage est per\u00e7ue lorsque le sac est rempli et pos\u00e9 sur une \u00e9tag\u00e8re. La validation \u00e0 l'\u00e9cran ne remplace pas la validation sur le sac physique.<\/p>\n<\/div>\n

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Dur\u00e9e de conservation, conditions de stockage et exigences auxquelles l'emballage doit r\u00e9pondre dans 25 pays<\/h2>\n

A 21-month shelf life target means something specific when the distribution chain spans 25 countries across North America, Europe, Asia-Pacific, and beyond. Unopened bags may sit in a New Zealand export warehouse before shipping, spend weeks in ocean freight containers, pass through customs and regional distribution centers, and arrive at retail shelves in climates ranging from the humidity of Southeast Asia to the cold-dry air of Northern Europe. The packaging’s barrier performance needs to be consistent throughout this journey \u2014 and that consistency is a function of both the film specification and the seal integrity of every bottom seal, side seal, and zipper closure on every bag in a production run.<\/p>\n

ZIWI Peak’s guidance that the food should be used within 8 weeks of opening reflects the difference between the sealed-bag environment and the post-opening environment. Once the hermetic bottom and side seals are intact and the zipper is closed, the barrier film maintains the internal atmosphere of the bag. Once the bag is opened, the product is exposed to ambient air on every feeding \u2014 even a well-closed zipper allows some oxygen exchange compared to an unbroken hermetic seal. At 30 percent minimum fat content, the product’s oxidation rate in an opened bag is meaningful over an 8-week period, and the recommendation reflects this honestly rather than overstating the packaging’s ability to preserve quality post-opening.<\/p>\n

On the sustainability question, ZIWI Peak’s multi-layer laminate structure \u2014 PET, aluminum foil or VMPET, and PE bonded together \u2014 is not recyclable in standard municipal or store drop-off streams. This is the same recyclability limitation that applies to most high-barrier flexible pet food packaging, including ORIJEN’s packaging<\/a> and most comparable premium pet food formats. The mono-material recyclable film technology that is being developed as an alternative does not yet reliably match the OTR performance of aluminum foil laminates for a 21-month, high-fat product specification. For brands at ZIWI Peak’s specification level, the more actionable near-term sustainability lever is optimizing the secondary packaging \u2014 shipping cases, pallet wrap, void fill \u2014 rather than compromising the primary barrier performance.<\/p>\n<\/div>\n

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Ce qu'attendent des usines les marques qui fabriquent des emballages pour aliments pour animaux de compagnie s\u00e9ch\u00e9s \u00e0 l'air ou \u00e0 haute barri\u00e8re<\/h2>\n

ZIWI Peak’s packaging system illustrates what a high-specification air-dried pet food package actually requires \u2014 and why those requirements cannot be met by a commodity flexible film supplier working from a standard pet food catalog. The specification starts with the product: fat content, moisture content, and shelf life target. From those numbers, the barrier layer is selected. From the barrier layer, the overall laminate is designed. The format, the window, the zipper, and the print system are all downstream decisions that layer onto the barrier foundation.<\/p>\n

Pour les marques appartenant \u00e0 la cat\u00e9gorie des aliments haut de gamme pour animaux de compagnie (s\u00e9ch\u00e9s \u00e0 l\u2019air, alternatives aux aliments crus ou riches en prot\u00e9ines), les capacit\u00e9s de production qui importent au stade de la d\u00e9finition des sp\u00e9cifications sont les suivantes : les valeurs OTR et MVTR publi\u00e9es pour le lamin\u00e9 sp\u00e9cifique propos\u00e9 ; la documentation attestant de la conformit\u00e9 au contact alimentaire de la couche interne en PE ; la possibilit\u00e9 d\u2019int\u00e9grer une fen\u00eatre transparente avec position et dimensions sp\u00e9cifi\u00e9es ; les options de fermeture \u00e0 glissi\u00e8re accompagn\u00e9es de sp\u00e9cifications document\u00e9es concernant la force de refermeture ; et des \u00e9chantillons physiques de sachets de pr\u00e9-production pouvant \u00eatre \u00e9valu\u00e9s \u2014 remplis, scell\u00e9s et examin\u00e9s quant au rep\u00e9rage d\u2019impression, \u00e0 la transparence de la fen\u00eatre, au bon fonctionnement de la fermeture \u00e0 glissi\u00e8re et \u00e0 l\u2019int\u00e9grit\u00e9 du scellage \u2014 avant que le volume de production ne soit valid\u00e9.<\/p>\n

The flat-bottom format requires specific tooling and forming capability. Not every flexible packaging factory that produces stand-up pouches produces flat-bottom bags \u2014 the base forming process is different, and the dieline geometry needs to be correct for the bag to stand cleanly when filled. JINYI’s fabrication de sacs \u00e0 fond plat<\/a> Ce format est pris en compte dans les sp\u00e9cifications relatives aux emballages lamin\u00e9s barri\u00e8re, avec des options de fen\u00eatres transparentes et des configurations de fermetures \u00e0 glissi\u00e8re adapt\u00e9es aux exigences fonctionnelles des aliments pour animaux de compagnie s\u00e9ch\u00e9s \u00e0 l'air et \u00e0 forte teneur en mati\u00e8res grasses.<\/p>\n

\"Presse
HP Indigo 25K \u00e0 JINYI - sortie couleur coh\u00e9rente sur tous les syst\u00e8mes de presse gr\u00e2ce \u00e0 ESKO Automation Engine<\/figcaption><\/figure>\n

For the print specification, wraparound landscape photography \u2014 the visual approach ZIWI Peak has committed to in its 2024 rebrand \u2014 demands color management that holds consistent output across reorder runs separated by months. The landscape image that identifies a recipe’s regional origin needs to read the same on the third production run as it did on the first. At JINYI, color output across our HP Indigo digital press line is managed through ESKO Automation Engine, applying the same color profile to each job and making run-to-run consistency measurable. For brands building a visual system where geographic landscape imagery is the primary brand asset, this level of color management is a production specification, not a preference.<\/p>\n

The logic that ZIWI Peak has built its brand around \u2014 New Zealand provenance as a primary quality signal \u2014 applies equally to other premium pet food brands sourcing from the same origin. HITOWAN, a Tokyo-based premium pet food chain operating seven retail stores across the city, is exactly this kind of brand. A portion of the custom pouches JINYI produces for HITOWAN ship directly to New Zealand, where premium meat ingredients are processed and sealed on-site before making the long journey back to Japan for retail sale. The remaining pouches go to HITOWAN’s central kitchen in Japan, where fresh pet meals are prepared daily and distributed to their stores. Both use the same high-barrier laminate specification \u2014 and both include a small clear window panel, allowing customers to see the real-ingredient quality of the product before purchase, the same structural decision ZIWI Peak makes for the same reason. Two supply chains, two use cases, one non-negotiable requirement: every bag performs from the moment it is sealed to the moment it is opened. You can see HITOWAN’s full range at hitowan.jp<\/a>, et d\u00e9couvrez l'\u00e9tude de cas compl\u00e8te dans notre Guide sur les emballages personnalis\u00e9s pour aliments pour animaux de compagnie<\/a>.<\/p>\n

\"Le
One of HITOWAN’s seven Tokyo retail locations \u2014 a brand built on freshly prepared pet food and the kind of quality standard that demands packaging to match.<\/figcaption><\/figure>\n

JINYI’s solutions d'emballage pour les aliments pour animaux de compagnie<\/a> Nous couvrons l'ensemble de la gamme de sp\u00e9cifications pour les aliments pour animaux haut de gamme s\u00e9ch\u00e9s \u00e0 l'air et \u00e0 haute barri\u00e8re \u2014 lamin\u00e9s barri\u00e8re en PET\/AL\/PE et PET\/VMPET\/PE, formats \u00e0 fond plat et \u00e0 fond droit, inserts \u00e0 fen\u00eatre transparente, options de fermeture \u00e0 glissi\u00e8re refermable, ainsi qu'une documentation compl\u00e8te sur les mat\u00e9riaux fournie de s\u00e9rie. Pour une pr\u00e9sentation d\u00e9taill\u00e9e du fonctionnement du processus de production, depuis les sp\u00e9cifications du film jusqu\u2019au sachet fini, le guide de la production de sachets sur mesure<\/a> couvre chaque \u00e9tape avant la premi\u00e8re conversation d'usine.<\/p>\n<\/div>\n

<\/p>\n

\n
\"Production
Sachets \u00ab HITOWAN \u00bb aux saveurs poulet et boki, fabriqu\u00e9s chez JINYI \u2014 emballages haut de gamme pour aliments pour animaux de compagnie japonais, avec une finition blanche mate et une illustration imprim\u00e9e en couleur<\/figcaption><\/figure>\n<\/div>\n

<\/p>\n

\n

Vous souhaitez concevoir un emballage \u00e0 haute barri\u00e8re pour des aliments pour animaux de compagnie destin\u00e9s \u00e0 des produits s\u00e9ch\u00e9s \u00e0 l'air ou \u00e0 base d'aliments crus ?<\/p>\n

JINYI produces flat-bottom bags and stand-up pouches in PET\/AL\/PE and PET\/VMPET\/PE barrier laminates \u2014 with clear window options, resealable zipper configurations, complete material documentation, and physical pre-production samples as standard. The conversation starts with your product’s fat content, moisture level, and shelf life target.<\/p>\n

Discutez avec JINYI de l'emballage des aliments pour animaux \u2192<\/a><\/p>\n<\/div>\n

<\/p>\n

\n

\u00c0 propos de JINYI<\/p>\n

JINYI est une usine de production d'emballages flexibles sur mesure, avec plus de 15 ans d'exp\u00e9rience dans la production, au service de marques de produits alimentaires, de compl\u00e9ments alimentaires, de caf\u00e9, d'aliments pour animaux de compagnie et de biens de consommation dans plus de 150 pays. Nous produisons des sachets \u00e0 fond plat, des sachets coussins et des sachets \u00e0 soufflet lat\u00e9ral en PET\/AL\/PE, PET\/VMPET\/PE et autres sp\u00e9cifications de barri\u00e8re - via l'impression num\u00e9rique HP Indigo \u00e0 partir de 500 unit\u00e9s et l'impression h\u00e9lio en volume - avec une documentation compl\u00e8te sur les mat\u00e9riaux incluse en standard dans chaque commande.<\/p>\n

C'est ce que Du film au produit fini - bien fait<\/em> dans la pratique.<\/p>\n<\/div>\n

<\/p>\n

\"Elsa<\/p>\n
\n
\n

Elsa<\/p>\n

Responsable du d\u00e9veloppement commercial - JINYI Packaging<\/span><\/p>\n<\/div>\n

Elsa dirige le d\u00e9veloppement commercial et la gestion des commandes des clients chez JINYI. Avec 8 ans d'exp\u00e9rience dans le commerce ext\u00e9rieur \u00e0 Yiwu et Dongguan, elle a une connaissance approfondie de la demande du march\u00e9 et des besoins r\u00e9els des acheteurs, ce qui lui permet de prendre les bonnes d\u00e9cisions en mati\u00e8re d'emballage sur la base d'une connaissance r\u00e9elle du client.<\/p>\n

Besoins des clients<\/span>
\nGestion des commandes<\/span>
\nD\u00e9veloppement des entreprises<\/span><\/div>\n
Voir l'\u00e9quipe \u2192<\/a>
\nContact \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

<\/p>\n

\n

Questions fr\u00e9quemment pos\u00e9es<\/h2>\n
\n

Quel format d'emballage ZIWI Peak utilise-t-il pour ses aliments pour animaux s\u00e9ch\u00e9s \u00e0 l'air ?<\/p>\n

ZIWI Peak uses a flat-bottom stand-up pouch with a clear product window and a resealable press-to-close zipper. The flat-bottom format allows the bag to stand stably on a retail shelf and provides a large printable surface for the brand’s wraparound landscape photography. The clear window shows the air-dried product \u2014 which looks visually different from conventional kibble \u2014 before purchase. The bag is available in sizes ranging from a 3.5oz trial bag through to a 35.2oz large bag.<\/p>\n<\/div>\n

\n

What film structure does ZIWI Peak’s packaging most likely use?<\/p>\n

ZIWI Peak has not published an official material specification. Based on the product’s technical requirements \u2014 minimum 30 percent crude fat, 14 percent residual moisture, and a 21-month shelf life target \u2014 the estimated structure is a standard three-layer laminate: a PET print layer on the outside, an aluminum foil or high-barrier VMPET barrier layer in the middle, and a food-grade PE inner seal layer. The clear window area uses a transparent film bonded into the laminate structure, with a small window-to-total-surface ratio that limits its impact on overall package barrier performance.<\/p>\n<\/div>\n

\n

Pourquoi ZIWI Peak recommande-t-il de consommer les aliments dans les 8 semaines suivant leur ouverture ?<\/p>\n

The 8-week post-opening guideline reflects the product’s fat content and residual moisture level. Once the hermetic seals are broken and the bag is opened daily for feeding, the product is exposed to ambient oxygen on each occasion. At 30 percent minimum fat content, lipid oxidation \u2014 the chemical reaction that produces rancid off-flavors \u2014 proceeds more quickly than in a lower-fat product once the oxygen barrier is no longer intact. The resealable zipper slows but does not eliminate this process. The 8-week guideline is an honest representation of the product’s post-opening shelf life, not a conservative over-caution.<\/p>\n<\/div>\n

\n

Does the clear window in ZIWI Peak’s bag affect its barrier performance?<\/p>\n

Minimally. The window area uses a transparent film with lower barrier properties than the aluminum foil main body of the bag. However, because the window represents a small fraction of the total bag surface, its contribution to overall oxygen and moisture transmission is proportionally small and does not materially affect shelf life performance. ZIWI Peak’s window is deliberately sized to be small \u2014 sufficient to show the product, insufficient to significantly compromise the package’s barrier system. This is standard practice for window pouches in high-barrier pet food applications.<\/p>\n<\/div>\n

\n

Quelle est la diff\u00e9rence entre les exigences en mati\u00e8re d'emballage des aliments pour animaux de compagnie s\u00e9ch\u00e9s \u00e0 l'air et celles des aliments lyophilis\u00e9s ?<\/p>\n

Les aliments pour animaux s\u00e9ch\u00e9s \u00e0 l\u2019air conservent environ 14 % d\u2019humidit\u00e9 r\u00e9siduelle \u2014 un pourcentage nettement sup\u00e9rieur \u00e0 celui des aliments lyophilis\u00e9s, qui est g\u00e9n\u00e9ralement inf\u00e9rieur \u00e0 3 %. En raison de cette teneur en humidit\u00e9 plus \u00e9lev\u00e9e, les emballages destin\u00e9s aux aliments s\u00e9ch\u00e9s \u00e0 l\u2019air doivent limiter \u00e0 la fois le passage de l\u2019oxyg\u00e8ne (pour emp\u00eacher l\u2019oxydation des graisses) et celui de la vapeur d\u2019eau (pour pr\u00e9venir le d\u00e9veloppement de moisissures et la d\u00e9gradation de la texture). Les emballages des aliments lyophilis\u00e9s mettent davantage l\u2019accent sur la barri\u00e8re \u00e0 l\u2019oxyg\u00e8ne et la protection physique : la tr\u00e8s faible teneur en humidit\u00e9 rend le d\u00e9veloppement de moisissures moins pr\u00e9occupant, mais la texture fragile et cassante du produit n\u00e9cessite un emballage capable de r\u00e9sister aux chocs et \u00e0 la compression pendant la distribution.<\/p>\n<\/div>\n

\n

What is ZIWI Peak’s packaging design strategy and how has it changed recently?<\/p>\n

ZIWI Peak relaunched its packaging in 2024 with a wraparound New Zealand landscape photography system \u2014 full-width scenery images that wrap from front to back of the bag, with the landscape tied to each recipe’s primary protein source. This replaced an earlier packaging design and represents a deliberate doubling-down on New Zealand provenance as the brand’s primary visual differentiator. The strategy works particularly well in Asia-Pacific markets where New Zealand-origin food carries strong consumer trust as a quality signal.<\/p>\n<\/div>\n

\n

How does ZIWI Peak’s packaging compare to ORIJEN’s approach?<\/p>\n

Both brands use high-barrier laminate film for high-fat, high-protein pet food with extended shelf life requirements \u2014 the barrier specification logic is similar. The key differences are in format and visual strategy. ZIWI Peak uses a flat-bottom stand-up pouch with a clear product window and wraparound landscape photography emphasizing New Zealand provenance. ORIJEN uses side gusset bags for larger sizes and a dark-field wildlife photography system that communicates ancestral, carnivore-appropriate nutrition. Both are legitimate premium positioning strategies built on fundamentally different brand stories. For a detailed breakdown of ORIJEN’s packaging decisions, see our Analyse des emballages ORIJEN<\/a>. Pour avoir une vue d'ensemble des formats et des caract\u00e9ristiques techniques des emballages d'aliments haut de gamme pour animaux de compagnie dans l'ensemble de la cat\u00e9gorie, le Guide sur les emballages personnalis\u00e9s pour aliments pour animaux de compagnie<\/a> couvre l'ensemble du cadre d\u00e9cisionnel.<\/p>\n<\/div>\n<\/div>\n

<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

ZIWI Peak packages its air-dried pet food in a flat-bottom stand-up pouch with a clear product window, high-barrier laminate film, and a resealable zipper \u2014 a format system designed around a 21-month shelf life across 25+ countries. This article breaks down what each packaging decision means structurally, why air-drying changes the barrier specification compared to conventional kibble, and what brands building similar premium pet food packaging need to think through before they specify.<\/p>","protected":false},"author":4,"featured_media":6481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"ZIWI Peak Packaging: Flat-Bottom Pouch, Barrier Film and Window","_seopress_titles_desc":"ZIWI Peak's flat-bottom pouch has a clear product window and high-barrier film rated for 21 months. What each decision says about air-dried pet food packaging.","_seopress_robots_index":"","footnotes":""},"categories":[1,108,111],"tags":[102,107,114,115,101,81],"class_list":{"0":"post-6474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-custom-pouches","8":"category-packaging-academy","9":"category-pet-food","10":"tag-customized-packaging-bags","11":"tag-high-barrier-","12":"tag-pet-food-bags-","13":"tag-pet-treat-packaging-","14":"tag-standing-pouch--standing-pouch-standing-pouch--standing-pouch-","15":"tag-zipper-pouches--zipper-pouches----"},"acf":[],"_links":{"self":[{"href":"https:\/\/jinyipackage.com\/fr\/wp-json\/wp\/v2\/posts\/6474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinyipackage.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinyipackage.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinyipackage.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/jinyipackage.com\/fr\/wp-json\/wp\/v2\/comments?post=6474"}],"version-history":[{"count":1,"href":"https:\/\/jinyipackage.com\/fr\/wp-json\/wp\/v2\/posts\/6474\/revisions"}],"predecessor-version":[{"id":6482,"href":"https:\/\/jinyipackage.com\/fr\/wp-json\/wp\/v2\/posts\/6474\/revisions\/6482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinyipackage.com\/fr\/wp-json\/wp\/v2\/media\/6481"}],"wp:attachment":[{"href":"https:\/\/jinyipackage.com\/fr\/wp-json\/wp\/v2\/media?parent=6474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinyipackage.com\/fr\/wp-json\/wp\/v2\/categories?post=6474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinyipackage.com\/fr\/wp-json\/wp\/v2\/tags?post=6474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}