{"id":6373,"date":"2026-05-09T07:40:53","date_gmt":"2026-05-09T07:40:53","guid":{"rendered":"https:\/\/jinyipackage.com\/?p=6373"},"modified":"2026-05-12T03:11:33","modified_gmt":"2026-05-12T03:11:33","slug":"bloom-nutrition-packaging","status":"publish","type":"post","link":"https:\/\/jinyipackage.com\/pt\/custom-pouches\/bloom-nutrition-packaging\/","title":{"rendered":"Que embalagem utiliza a Bloom Nutrition? A bolsa cor-de-rosa que tomou conta do TikTok"},"content":{"rendered":"
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A JINYI partilha orienta\u00e7\u00f5es pr\u00e1ticas sobre embalagens para as suas decis\u00f5es.<\/div>\n<\/div>\n

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A Bloom Nutrition n\u00e3o cresceu atrav\u00e9s da distribui\u00e7\u00e3o tradicional no retalho nem de um or\u00e7amento de marketing avultado. Cresceu atrav\u00e9s do TikTok \u2014 e a bolsa vertical cor-de-rosa que se encontra em cima de um balc\u00e3o, dentro de um saco de gin\u00e1stica ou meio vazia numa prateleira da casa de banho \u00e9 tanto um recurso de conte\u00fado como um formato de embalagem. O que parece ser uma escolha de cor \u00e9, na verdade, uma estrat\u00e9gia de embalagem completa: uma estrat\u00e9gia que, simultaneamente, protege uma f\u00f3rmula de suplemento sens\u00edvel \u00e0 humidade e que cont\u00e9m probi\u00f3ticos, transmite a identidade da marca num relance em ecr\u00e3s de qualquer tamanho e gera exposi\u00e7\u00e3o org\u00e2nica da marca sempre que um consumidor publica um v\u00eddeo de unboxing ou da sua rotina matinal. Esta an\u00e1lise aborda exatamente de que \u00e9 feita a embalagem da Bloom Nutrition \u2014 os formatos, as estruturas do filme e a l\u00f3gica de design \u2014 e o que essas escolhas significam para qualquer marca de suplementos que procure embalagens semelhantes diretamente do fabricante.<\/p>\n

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\"Bloom<\/div>\n

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Como uma marca nascida no TikTok criou uma identidade de embalagem em torno da cor rosa<\/h2>\n

Bloom Nutrition was founded in 2020 by Mari Llewellyn, who built a significant fitness and wellness following on TikTok and Instagram before launching the brand. The growth model was direct: Mari’s personal content \u2014 documenting her fitness transformation, her daily routines, her product recommendations \u2014 generated an audience that trusted her judgement before Bloom existed as a product. When the brand launched, the audience was already there. The pink pouch was not an afterthought. It was the first visual decision the brand made \u2014 and it has been the single most consistent brand asset through every product line expansion since.<\/p>\n

\"Mari<\/p>\n

O rosa n\u00e3o \u00e9 uma escolha \u00f3bvia para uma marca de suplementos. O padr\u00e3o desta categoria \u00e9 o branco cl\u00ednico, o preto profissional escuro ou o verde natural \u2014 cores que transmitem credibilidade cient\u00edfica, desempenho ou bem-estar org\u00e2nico. A Bloom escolheu o rosa porque o seu consumidor-alvo n\u00e3o \u00e9 motivado, em primeiro lugar, pela autoridade cl\u00ednica ou por dados de desempenho. Ela \u00e9 motivada por uma marca com a qual se sente pessoalmente ligada, por produtos que se integram na perfei\u00e7\u00e3o na est\u00e9tica do seu estilo de vida e por embalagens que se sente \u00e0 vontade para exibir publicamente \u2014 na sua bancada, no seu saco de gin\u00e1stica, nos seus conte\u00fados nas redes sociais. O rosa proporciona estas tr\u00eas coisas simultaneamente. Trata-se de uma decis\u00e3o funcional em termos de cor da embalagem, n\u00e3o de uma decis\u00e3o cosm\u00e9tica.<\/p>\n

The brand’s product line has expanded significantly from the original Greens & Superfoods powder \u2014 now covering collagen, creatine, energy sticks, protein powder, and immunity blends \u2014 and every product maintains the pink colour family. Different product lines use different shades within the pink-to-rose spectrum, creating a colour-coded family system that allows consumers to identify which product they are looking at before reading the label, and allows the brand’s visual library on social media to be immediately recognisable as Bloom regardless of which product is being featured. This is brand architecture embedded in packaging colour \u2014 the kind of systematic visual thinking that most supplement startups do not build in until they have ten or more SKUs and realise retrofitting it is expensive.<\/p>\n

The result of this consistency is that Bloom’s packaging functions as a passive distribution channel for the brand. Every time a consumer places a Bloom pouch on their counter, films a morning routine, or photographs their supplement stack, the pink bag is in the frame \u2014 recognisable, shareable, and attached to the Bloom brand identity without requiring any additional paid media. In the DTC supplement market, where customer acquisition costs through paid digital advertising have risen significantly, packaging-as-content is not a nice-to-have. It is a competitive advantage.<\/p>\n

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Nota:<\/strong> Bloom Nutrition’s pink packaging strategy is now widely replicated in the women’s wellness supplement space \u2014 dozens of brands have launched with pink-dominant packaging since Bloom’s growth became visible. The lesson is not “use pink.” The lesson is that packaging colour needs to be chosen for your specific target consumer’s identity and content behaviour, not for what looks professional in a vacuum. For Bloom’s audience, pink signals community membership. For a different audience, the same colour could signal the wrong thing entirely.<\/p>\n<\/div>\n<\/div>\n

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Que formatos de embalagem utiliza a Bloom Nutrition?<\/h2>\n

Bloom Nutrition’s packaging portfolio covers two primary formats, each serving a distinct consumer occasion and purchase behaviour. Understanding the strategic logic behind each format choice \u2014 and how they work together \u2014 gives supplement brands a practical model for structuring their own product line packaging architecture.<\/p>\n

O bolsa de p\u00e9<\/strong> is Bloom’s entry-level and most widely distributed format, used for their Greens & Superfoods powder, collagen, creatine, and protein lines. Available in 30-serving, 48-serving, and 60-serving sizes across multiple flavours, the bolsa de p\u00e9<\/a> format provides the wide front panel that Bloom’s bold colour and minimal typography design requires. The resealable zipper is standard across all sizes \u2014 a non-negotiable functional requirement for a powder supplement that a consumer opens and closes daily for 30 to 60 days. Bloom’s stand-up pouches use a matte lamination finish, which gives the packaging its signature soft, velvety surface that reads consistently across both retail shelf and social media content. The stand-up format ships efficiently flat and expands on fill \u2014 keeping logistics costs lower than rigid containers, which matters for a brand whose primary channel is DTC e-commerce.<\/p>\n

\"Bolsas
Stand-up pouches de suplementos personalizados produzidos na JINYI para a NUR Collagen - impress\u00e3o em gradiente dourado com base estruturada, com visor frontal e pormenor de refor\u00e7o inferior, diretamente da f\u00e1brica a partir de 500 unidades sem taxa de placa<\/figcaption><\/figure>\n

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No que diz respeito aos seus SKUs de maior capacidade, a Bloom tamb\u00e9m utiliza um saco de fundo plano<\/a> format \u2014 the format that steps in where the stand-up pouch begins to lose structural stability at higher fill weights. The flat-bottom bag has a structured, sealed base that allows it to stand upright with greater stability than a stand-up pouch at equivalent volume, and a wider front panel that gives the brand even more surface area for design expression. A notable distinction on Bloom’s flat-bottom bags is the finish: where the stand-up pouches use matte lamination, the flat-bottom bags use a gloss finish \u2014 a deliberate differentiation that signals the larger format as a premium or value-size tier rather than a direct equivalent of the entry format. Gloss finish on the flat-bottom bag produces richer colour saturation and a more striking shelf presence at larger physical dimensions, where the matte finish’s social-media-optimised subtlety would be less impactful.<\/p>\n

\"Embalagem<\/p>\n

O saco de almofada (bolsa de fecho posterior)<\/strong> \u2014 also called a fin-seal or centre-seal bag \u2014 is Bloom’s format for their single-serve product lines, including Bloom Energy Sticks. The pillow bag is a flat, elongated format produced by sealing a single film layer along the back centre seam and heat-sealing both ends. It is structurally simpler than a stand-up pouch \u2014 no bottom gusset, no zipper, no side gussets \u2014 which makes it the most cost-efficient format for single-serve applications and the fastest to produce on high-speed vertical form-fill-seal (VFFS) automated lines. A well-set-up VFFS line can produce pillow bags at several hundred units per minute, making this format ideal for products like energy sticks where the volume per order is high and the fill weight per unit is small.<\/p>\n

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Fator<\/th>\nSaco vertical (N\u00edvel b\u00e1sico \/ Interm\u00e9dio)<\/th>\nSaco de fundo plano (grande capacidade)<\/th>\nSaco tipo almofada (sach\u00eas individuais)<\/th>\n<\/tr>\n<\/thead>\n
Estrutura<\/td>\nRefor\u00e7o inferior, costuras laterais, fecho de correr<\/td>\nBase plana e estruturada, quatro pain\u00e9is, fecho de correr<\/td>\nJunta central traseira, duas juntas nas extremidades<\/td>\n<\/tr>\n
Acabamento da superf\u00edcie<\/td>\nLamina\u00e7\u00e3o mate<\/td>\nLamina\u00e7\u00e3o brilhante<\/td>\nMate ou brilhante<\/td>\n<\/tr>\n
Peso de enchimento<\/td>\nPor\u00e7\u00f5es de 30 a 60<\/td>\nGrande capacidade \/ embalagem econ\u00f3mica<\/td>\nDose individual \u2014 3 g a 15 g<\/td>\n<\/tr>\n
Caso de utiliza\u00e7\u00e3o pelo consumidor<\/td>\nUtiliza\u00e7\u00e3o dom\u00e9stica di\u00e1ria, refer\u00eancia principal DTC<\/td>\nCompra vantajosa, comprador habitual em grandes quantidades<\/td>\nViagens, gin\u00e1sio, per\u00edodo experimental \/ ades\u00e3o por assinatura<\/td>\n<\/tr>\n
O valor das redes sociais<\/td>\nAlta \u2014 superf\u00edcie mate ideal para a c\u00e2mara do telem\u00f3vel<\/td>\nAlto \u2014 painel mais largo, forte presen\u00e7a nas prateleiras<\/td>\nMedium \u2014 conte\u00fados sobre estilos de vida port\u00e1teis<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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Sugest\u00e3o:<\/strong> A arquitetura de formato duplo \u2014 bolsa vertical e saco tipo almofada \u2014 \u00e9 atualmente a estrutura de linha de produtos mais eficaz para marcas de suplementos que vendem diretamente ao consumidor (DTC). A bolsa vertical atrai compras repetidas de alto valor \u2014 o cliente que opta por um frasco com 30 ou 60 doses. O formato de dose \u00fanica em saco almofadado atrai compradores de primeira vez e vendas adicionais atrav\u00e9s de assinaturas, com um custo inicial e um risco mais baixos. Se estiver a lan\u00e7ar uma marca de suplementos com um \u00fanico formato, inclua a arquitetura de formato duplo no seu plano de a\u00e7\u00e3o desde o in\u00edcio \u2014 adapt\u00e1-la posteriormente, quando j\u00e1 tiver uma gama de SKUs estabelecida, \u00e9 significativamente mais perturbador.<\/p>\n<\/div>\n<\/div>\n

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Film Structure \u2014 What’s Actually Inside the Pink Bag<\/h2>\n

The film structure behind Bloom Nutrition’s pink surface is determined by the demands of the active ingredients inside \u2014 and those demands are significantly more stringent than many supplement brands realise at the packaging brief stage. Bloom’s Greens & Superfoods formula contains three categories of ingredient that each have distinct packaging sensitivity profiles: probiotic cultures, organic plant-based superfoods including spirulina and chlorella, and digestive enzymes. Each of these ingredient types degrades through a different environmental exposure pathway \u2014 and the packaging must protect against all three simultaneously.<\/p>\n

As culturas probi\u00f3ticas s\u00e3o, acima de tudo, sens\u00edveis \u00e0 humidade. As estirpes de bact\u00e9rias vivas perdem a viabilidade \u2014 a sua capacidade de sobreviver e funcionar no intestino \u2014 quando expostas \u00e0 humidade ambiente, mesmo a n\u00edveis que parecem moderados. Uma embalagem que permita a transmiss\u00e3o de vapor de humidade acima de um limiar cr\u00edtico resultar\u00e1 num produto que cumpre o que \u00e9 indicado no r\u00f3tulo no momento do fabrico, mas que n\u00e3o consegue manter a contagem de UFC (unidades formadoras de col\u00f3nias) vivas no momento do consumo, meses mais tarde. A espirulina e a clorela s\u00e3o sens\u00edveis tanto \u00e0 luz como ao oxig\u00e9nio: estes pigmentos verde-escuros oxidam quando expostos ao oxig\u00e9nio e \u00e0 luz UV, o que \u00e9 exatamente o que provoca a descolora\u00e7\u00e3o amarelo-acastanhada e o sabor desagrad\u00e1vel que os consumidores associam a suplementos de algas de baixa qualidade. As enzimas digestivas desnaturam-se \u2014 perdem a sua atividade catal\u00edtica \u2014 a temperaturas e humidade elevadas. A embalagem que protege os tr\u00eas componentes simultaneamente \u00e9 uma estrutura opaca de alta barreira que bloqueia o oxig\u00e9nio, a humidade e a luz UV.<\/p>\n

\"Embalagem<\/p>\n

Bloom’s stand-up pouches use a standard high-barrier multi-layer laminate: PET \/ AL \/ PE<\/strong>. A camada exterior de poli\u00e9ster serve de substrato de impress\u00e3o para a camada de base cor-de-rosa e para a tipografia minimalista do produto. A camada interm\u00e9dia de folha de alum\u00ednio proporciona uma transmiss\u00e3o de oxig\u00e9nio quase nula (OTR de aproximadamente 0,01 cc\/m\u00b2\/dia) e um bloqueio total dos raios UV \u2014 as duas propriedades de barreira mais cr\u00edticas para os ingredientes ativos da f\u00f3rmula. A camada interna de polietileno proporciona a superf\u00edcie de selagem a quente, a seguran\u00e7a no contacto com alimentos e o suporte para o fecho com z\u00edper que \u00e9 encaixado \u00e0 press\u00e3o na abertura do saco antes da aplica\u00e7\u00e3o da selagem superior. Para uma compreens\u00e3o completa de como estas estruturas de pel\u00edcula s\u00e3o produzidas \u2014 desde a mat\u00e9ria-prima at\u00e9 \u00e0 lamina\u00e7\u00e3o, forma\u00e7\u00e3o da embalagem e instala\u00e7\u00e3o do fecho \u2014 consulte o nosso guia sobre como s\u00e3o fabricados os stand-up pouches personalizados<\/a> aborda em pormenor todo o processo de fabrico.<\/p>\n

The pink surface colour of Bloom’s bags is produced by a full-coverage pink ink base coat applied to the inner surface of the PET outer layer before lamination. The aluminium foil beneath reflects the pink colour back through the transparent PET, producing the saturated, consistent surface colour that reads identically across every bag in the production run. This is why Bloom’s packaging colour is so consistent \u2014 the reflection technique produces more even colour than surface printing on the outside of the film, where handling and transit can cause surface abrasion. For a comparable example of how high-barrier PET\/AL\/PE film structure is applied across premium supplement brands, our breakdown of AG1’s packaging<\/a> covers an equivalent functional nutrition brand’s film and format decisions in detail.<\/p>\n

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Camada<\/th>\nMaterial<\/th>\nFun\u00e7\u00e3o<\/th>\n<\/tr>\n<\/thead>\n
Exterior<\/td>\nPET (Poli\u00e9ster)<\/td>\nSubstrato com camada de base cor-de-rosa \u00b7 rigidez estrutural \u00b7 resist\u00eancia a riscos<\/td>\n<\/tr>\n
M\u00e9dio<\/td>\nAL (Folha de alum\u00ednio)<\/td>\nOTR quase nulo \u00b7 Prote\u00e7\u00e3o contra os raios UV \u00b7 Barreira contra a humidade \u00b7 Reflex\u00e3o da cor rosa<\/td>\n<\/tr>\n
Interior<\/td>\nPE (Polietileno)<\/td>\nSele\u00e7\u00e3o t\u00e9rmica \u00b7 substrato para fechos de correr \u00b7 seguran\u00e7a no contacto com alimentos \u00b7 prote\u00e7\u00e3o probi\u00f3tica<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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Estrutura do filme<\/th>\nOTR<\/th>\nBarreira contra a humidade<\/th>\nMelhor para<\/th>\n<\/tr>\n<\/thead>\n
PET \/ AL \/ PE<\/td>\n~0,01 cc\/m\u00b2\/dia<\/td>\nMVTR quase nulo<\/td>\nProbi\u00f3ticos, p\u00f3 de vegetais, enzimas vivas \u2014 prote\u00e7\u00e3o m\u00e1xima<\/td>\n<\/tr>\n
PET \/ VMPET \/ PE<\/td>\n0,5-1,5 cc\/m\u00b2\/dia<\/td>\nBoa MVTR<\/td>\nProte\u00edna em p\u00f3, colag\u00e9nio \u2014 renova\u00e7\u00e3o r\u00e1pida, menor sensibilidade<\/td>\n<\/tr>\n
Kraft \/ PE<\/td>\n50\u2013200 cc\/m\u00b2\/dia<\/td>\nInsuficiente<\/td>\nN\u00e3o \u00e9 adequado para suplementos probi\u00f3ticos ou com enzimas vivas<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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Nota:<\/strong> Os suplementos probi\u00f3ticos s\u00e3o uma das categorias mais exigentes em termos de embalagem no mercado dos suplementos. As estirpes de bact\u00e9rias vivas come\u00e7am a perder viabilidade no momento em que a humidade penetra no selo \u2014 e a degrada\u00e7\u00e3o ocorre de forma silenciosa. N\u00e3o h\u00e1 altera\u00e7\u00e3o de cor, nem odor, nem qualquer sinal vis\u00edvel de que a contagem de probi\u00f3ticos tenha descido abaixo do valor indicado no r\u00f3tulo. A \u00fanica prote\u00e7\u00e3o \u00e9 uma estrutura de pel\u00edcula com desempenho suficiente como barreira \u00e0 humidade, mantida atrav\u00e9s de um fecho de correr devidamente selado e de elevada integridade. Se estiver a formular um suplemento probi\u00f3tico, a especifica\u00e7\u00e3o da embalagem faz parte da alega\u00e7\u00e3o de efic\u00e1cia do produto \u2014 n\u00e3o \u00e9 uma decis\u00e3o separada.<\/p>\n<\/div>\n<\/div>\n

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The Social Media Packaging Strategy \u2014 Why Bloom’s Design Is Built for TikTok<\/h2>\n

Bloom’s packaging design decisions only make complete sense when you evaluate them against two simultaneous audiences: the consumer standing in front of a physical shelf, and the consumer scrolling through TikTok at the speed of a swipe. Most packaging design briefs are written for the first audience. Bloom’s brief was written for both \u2014 and that dual-audience thinking is visible in every design decision they made.<\/p>\n

On the front panel, Bloom uses minimal information density: brand name, product name, flavour, and one or two primary benefit claims. There is no ingredient list, no dense nutritional panel, no secondary claim text layered over the design. This is not a limitation of regulatory labelling \u2014 all the required information is on the back panel. It is a deliberate front-panel design decision that serves the screen audience: at thumbnail size on a phone screen, a cluttered front panel collapses into visual noise. A clean front panel with a dominant colour and a clear product name reads identically at 3 inches on a phone as it does at 12 inches on a shelf. Bloom’s front panel design is optimised for the smallest screen it will ever appear on \u2014 which is also the screen most of their consumers use to discover and purchase the product.<\/p>\n

The matte finish on Bloom’s stand-up pouches is equally deliberate. Matte lamination eliminates the specular highlights that gloss finishes produce under photographic lighting \u2014 the bright white hotspots that appear on glossy packaging in any photo taken without professional lighting control. Every consumer who films a morning routine video on their phone, photographs their supplement stack for Instagram, or holds a Bloom pouch up to camera while reviewing it on TikTok is photographing the packaging under variable, uncontrolled lighting. Matte finish ensures the bag looks the same shade of pink in every photo, regardless of light source angle or intensity. This is why the stand-up pouch \u2014 the format most likely to appear in consumer-generated social content \u2014 uses matte. The flat-bottom bag, which carries the gloss finish, serves a different audience: the bulk buyer making a considered repeat purchase at value-size pricing, where premium shelf presence and vibrant colour saturation are the primary packaging signals. Gloss on the larger format reads as richness and impact. Matte on the everyday format reads as quality and consistency. The two finishes are not interchangeable \u2014 they are matched to their respective consumer occasions.<\/p>\n

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Decis\u00e3o de conce\u00e7\u00e3o<\/th>\nBenef\u00edcio para o p\u00fablico-alvo<\/th>\nBenef\u00edcio para o p\u00fablico do ecr\u00e3<\/th>\n<\/tr>\n<\/thead>\n
Cor dominante: rosa<\/td>\nDiferencia\u00e7\u00e3o imediata em rela\u00e7\u00e3o aos concorrentes de cor branca\/preta<\/td>\nSinal de marca reconhec\u00edvel em qualquer fotograma de v\u00eddeo ou miniatura<\/td>\n<\/tr>\n
Painel frontal minimalista<\/td>\nApresenta\u00e7\u00e3o na prateleira simples e organizada<\/td>\nLeg\u00edvel no tamanho de miniatura do telem\u00f3vel, sem necessidade de ampliar<\/td>\n<\/tr>\n
Lamina\u00e7\u00e3o mate<\/td>\nQualidade t\u00e1til de excel\u00eancia, reduz o brilho da ilumina\u00e7\u00e3o nas lojas<\/td>\nCores consistentes no conte\u00fado fotografado pelos consumidores, independentemente da ilumina\u00e7\u00e3o<\/td>\n<\/tr>\n
Sistema de refer\u00eancias (SKU) por fam\u00edlia de cores<\/td>\nNavega\u00e7\u00e3o f\u00e1cil pela gama de produtos nas prateleiras<\/td>\nBiblioteca visual da marca \u2014 qualquer produto = reconhecimento da marca Bloom<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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Sugest\u00e3o:<\/strong> If your supplement brand sells primarily through DTC and social media channels, add a fifth evaluation criterion to your packaging design review: how does this look in a phone camera frame, under natural light, held at arm’s length? Most packaging briefs are evaluated on hi-res print proofs viewed in ideal lighting. The consumer’s phone camera is not ideal lighting. Design for the worst-case photographic scenario your packaging will appear in \u2014 and you will have designed for all the better scenarios simultaneously.<\/p>\n<\/div>\n<\/div>\n

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Formato \u00abPillow Bag\u00bb \u2014 A solu\u00e7\u00e3o de embalagem para suplementos em doses individuais<\/h2>\n

Bloom’s Energy Sticks use the saco de almofada (bolsa de fecho posterior)<\/a> formato \u2014 uma embalagem plana e alongada para uma \u00fanica dose, produzida atrav\u00e9s da dobragem de uma \u00fanica banda de pel\u00edcula, selando a costura central traseira e selando a quente ambas as extremidades. Este formato \u00e9 tamb\u00e9m designado por \u00absaco com selagem lateral\u00bb ou \u00absaco com selagem central\u00bb. \u00c9, estruturalmente, o formato de embalagem flex\u00edvel mais simples dispon\u00edvel \u2014 raz\u00e3o pela qual constitui o formato de produ\u00e7\u00e3o padr\u00e3o para sticks de suplementos de dose \u00fanica, stick packs e saquetas de dose \u00fanica em toda a categoria da nutri\u00e7\u00e3o e bem-estar.<\/p>\n

The production economics of the pillow bag are significantly more favourable than any other flexible bag format at high single-serve volumes. A vertical form-fill-seal (VFFS) machine producing pillow bags operates continuously \u2014 the film web feeds from a roll, forms over a collar, is filled, and sealed in a single uninterrupted motion at speeds that can reach several hundred units per minute. There is no separate pre-made bag to load, no zipper to install, no gusset to form. The result is the lowest per-unit packaging cost available for a single-serve application, which matters enormously for a product line like Bloom’s Energy Sticks where the per-serve retail price is lower than the main powder pouches and the volume per order is higher.<\/p>\n

A estrutura do filme para os suplementos em saquinhos tipo almofada de dose \u00fanica \u00e9, normalmente, uma vers\u00e3o com espessura mais fina das mesmas estruturas PET\/AL\/PE ou PET\/VMPET\/PE utilizadas nas embalagens verticais. A folha de alum\u00ednio ou camada metalizada proporciona prote\u00e7\u00e3o de barreira contra o oxig\u00e9nio e a humidade \u2014 o que \u00e9 particularmente importante para energ\u00e9ticos e suplementos em p\u00f3 de dose \u00fanica que podem ficar numa mala de gin\u00e1sio, num carro ou numa mala de viagem durante semanas antes de serem utilizados. A camada exterior de PET exibe a cor da marca e as informa\u00e7\u00f5es sobre o produto. Como o formato de saquinho tipo almofada tem dois pain\u00e9is estreitos em vez de um painel frontal largo, as especifica\u00e7\u00f5es de design s\u00e3o diferentes: o nome da marca e o nome do produto t\u00eam de ser leg\u00edveis de forma clara numa orienta\u00e7\u00e3o vertical numa superf\u00edcie estreita, e o c\u00f3digo de cores tem um peso ainda maior na identifica\u00e7\u00e3o da marca do que no formato mais largo das embalagens verticais.<\/p>\n

<\/p>\n

\"Formato<\/div>\n
\n\n\n\n\n\n\n\n
Formato<\/th>\nEstrutura<\/th>\nIntervalo de enchimento<\/th>\nMelhor Aplica\u00e7\u00e3o<\/th>\n<\/tr>\n<\/thead>\n
Saco tipo almofada (selagem na parte de tr\u00e1s)<\/td>\nCostura central nas costas + duas selagens nas extremidades<\/td>\n2 g \u2013 15 g<\/td>\nBarras energ\u00e9ticas, eletr\u00f3litos, barras de colag\u00e9nio, por\u00e7\u00f5es individuais de vegetais verdes<\/td>\n<\/tr>\n
Sach\u00ea selado em tr\u00eas lados<\/td>\nTr\u00eas vedantes perimetrais, sem costura traseira<\/td>\n1 g \u2013 10 g<\/td>\nSach\u00eas de amostra, embalagens de c\u00e1psulas de dose \u00fanica<\/td>\n<\/tr>\n
Bolsa de p\u00e9<\/td>\nRefor\u00e7o na base + costuras laterais + fecho de correr<\/td>\n100 g \u2013 600 g<\/td>\nEmbalagens de p\u00f3 para v\u00e1rias doses, SKU principal DTC<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\n

Nota:<\/strong> Pillow bags and three-side seal sachets are often confused in supplement packaging briefs. The pillow bag has a visible back seam running down the centre of the reverse \u2014 which is the production seam from the film folding process. The three-side seal sachet has seals on all three open edges with no back seam, producing a cleaner reverse panel appearance but at slightly higher material cost. For branded single-serve supplement sticks where the back panel carries additional product information, the three-side seal’s cleaner reverse is worth considering. For high-volume commodity applications where cost per unit is the priority, the pillow bag’s production efficiency advantage is more significant.<\/p>\n<\/div>\n<\/div>\n

<\/p>\n

\n

Como adquirir a mesma estrutura de embalagem de suplementos diretamente da f\u00e1brica<\/h2>\n

A bolsa vertical cor-de-rosa em PET\/AL\/PE com fecho de correr reutiliz\u00e1vel e lamina\u00e7\u00e3o mate, bem como o formato de bolsa tipo almofada para sticks de suplementos de dose \u00fanica, s\u00e3o ambas especifica\u00e7\u00f5es padr\u00e3o de produ\u00e7\u00e3o de embalagens flex\u00edveis. Nenhuma delas \u00e9 exclusiva da Bloom Nutrition, e n\u00e3o \u00e9 necess\u00e1rio atingir o volume de encomenda exigido por esta empresa para ter acesso a qualquer uma delas. Na JINYI, ambas as estruturas est\u00e3o dispon\u00edveis diretamente da f\u00e1brica a partir de 500 unidades, atrav\u00e9s de impress\u00e3o digital HP \u2014 sem custos de chapa, com documenta\u00e7\u00e3o completa das especifica\u00e7\u00f5es dos materiais inclu\u00edda em todas as encomendas e com a instala\u00e7\u00e3o de fecho reutiliz\u00e1vel como padr\u00e3o nas encomendas de bolsas verticais.<\/p>\n

\"Bolsas
Sacos verticais personalizados para suplementos, na cor verde natural, produzidos pela JINYI \u2014 embalagens flex\u00edveis de alta barreira adequadas para p\u00f3s de vegetais, suplementos \u00e0 base de plantas e marcas de bem-estar, vendidas diretamente da f\u00e1brica a partir de 500 unidades<\/figcaption><\/figure>\n

For supplement brands building a pink or vibrant-colour packaging identity, colour accuracy management is a critical production variable \u2014 not a nice-to-have. The pink base coat needs to be reproduced at consistent ink density across every production batch, because even subtle shade variation between a first order and a repeat order is visible when bags from different batches are placed together on a shelf or in a social media flat-lay. At JINYI, colour density is managed through calibrated ICC profiles across our HP Indigo press fleet via the ESKO Automation Engine, with density verification at multiple intervals during each production run. A physical colour proof on your actual film specification is available before production confirmation \u2014 which is the only way to verify exactly how your brand’s pink will render on the real substrate before committing to a full run.<\/p>\n

<\/p>\n

\n
\"Embalagens
Embalagens verticais personalizadas para suplementos produzidas na JINYI \u2014 impress\u00e3o com gradiente de cores vibrantes numa estrutura PET\/AL\/PE de alta barreira com fecho reutiliz\u00e1vel, dispon\u00edveis diretamente da f\u00e1brica a partir de 500 unidades<\/figcaption><\/figure>\n<\/div>\n
\n\n\n\n\n\n\n\n\n\n\n
Esp\u00e9cie<\/th>\nPlataforma \/ Intermedi\u00e1rio<\/th>\nF\u00e1brica direta JINYI<\/th>\n<\/tr>\n<\/thead>\n
MOQ<\/td>\n500-3.000 unidades t\u00edpicas<\/td>\nA partir de 500 unidades (impress\u00e3o digital)<\/td>\n<\/tr>\n
Placa \/ taxa de instala\u00e7\u00e3o<\/td>\nFrequentemente inclu\u00eddo no pre\u00e7o unit\u00e1rio<\/td>\nNenhum para impress\u00e3o digital<\/td>\n<\/tr>\n
Fecho de correr reutiliz\u00e1vel<\/td>\nComplemento opcional<\/td>\nNorma relativa \u00e0s bolsas verticais com suplemento<\/td>\n<\/tr>\n
Prova de cor em pel\u00edcula real<\/td>\nVaria consoante o fornecedor<\/td>\nDispon\u00edvel antes da confirma\u00e7\u00e3o da produ\u00e7\u00e3o<\/td>\n<\/tr>\n
Documento de especifica\u00e7\u00f5es do material<\/td>\nRaramente fornecido como padr\u00e3o<\/td>\nInclu\u00eddo em cada encomenda<\/td>\n<\/tr>\n
Saco tipo almofada (dose individual)<\/td>\nConfirmar por fornecedor<\/td>\nDispon\u00edvel a partir de 500 unidades, juntamente com a embalagem tipo \u00abstand-up pouch\u00bb<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

<\/p>\n

\n

Obtenha um or\u00e7amento direto da f\u00e1brica para a embalagem dos seus suplementos<\/p>\n

Indique-nos o formato, o peso de enchimento, os ingredientes ativos e a paleta de cores. Entraremos em contacto no prazo de 24 horas com uma recomenda\u00e7\u00e3o completa das especifica\u00e7\u00f5es \u2014 estrutura do filme, especifica\u00e7\u00f5es de barreira, fecho, disponibilidade de provas de cor e documenta\u00e7\u00e3o do material \u2014 a pre\u00e7os diretos de f\u00e1brica.<\/p>\n

Pe\u00e7a um or\u00e7amento para a sua bolsa de suplementos \u2192<\/a><\/p>\n<\/div>\n

<\/p>\n

\n

Sobre a JINYI<\/p>\n

A JINYI \u00e9 uma f\u00e1brica de embalagens flex\u00edveis personalizadas com mais de 15 anos de experi\u00eancia em produ\u00e7\u00e3o, que fornece marcas dos setores alimentar, de suplementos, caf\u00e9, alimentos para animais de estima\u00e7\u00e3o e bens de consumo em mais de 150 pa\u00edses. Produzimos saquetas verticais, saquetas tipo almofada, saquetas de fundo plano e saquetas com refor\u00e7o lateral em PET\/AL\/PE, PET\/VMPET\/PE e outras especifica\u00e7\u00f5es de barreira \u2014 atrav\u00e9s de impress\u00e3o digital HP Indigo a partir de 500 unidades e impress\u00e3o por gravura em grandes volumes \u2014 com documenta\u00e7\u00e3o completa dos materiais e fotografia comercial gratuita inclu\u00edda de s\u00e9rie.<\/p>\n

\u00c9 isso que Do filme ao acabamento - feito corretamente<\/em> significa na pr\u00e1tica.<\/p>\n<\/div>\n

<\/p>\n

\n

\"Elsa<\/p>\n

\n
\n

Elsa<\/p>\n

Gestor de Desenvolvimento Comercial - Embalagens JINYI<\/span><\/p>\n<\/div>\n

A Elsa lidera o desenvolvimento comercial e a gest\u00e3o de encomendas de clientes na JINYI. Com 8 anos de experi\u00eancia em com\u00e9rcio externo em Yiwu e Dongguan, tem um conhecimento profundo da procura do mercado e do que os compradores realmente precisam - transformando a vis\u00e3o real do cliente nas decis\u00f5es corretas de embalagem.<\/p>\n

Necessidades dos clientes<\/span>
\nGest\u00e3o de encomendas<\/span>
\nDesenvolvimento de neg\u00f3cios<\/span><\/div>\n
Ver equipa \u2192<\/a>
\nContacto \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

<\/p>\n

\n

Perguntas mais frequentes<\/h2>\n
\n

Que tipo de embalagem utiliza a Bloom Nutrition para o seu p\u00f3 de vegetais?<\/p>\n

A Bloom Nutrition utiliza uma embalagem vertical cor-de-rosa com fecho reutiliz\u00e1vel e acabamento laminado mate como formato principal para o seu produto em p\u00f3 \u00abGreens & Superfoods\u00bb, dispon\u00edvel em embalagens de 30, 48 e 60 por\u00e7\u00f5es. A estrutura do filme \u00e9 um laminado de alta barreira PET\/AL\/PE \u2014 que proporciona uma transmiss\u00e3o de oxig\u00e9nio e humidade praticamente nula, para proteger as culturas probi\u00f3ticas, a espirulina, a clorela e as enzimas digestivas presentes na f\u00f3rmula durante todo o per\u00edodo de validade.<\/p>\n<\/div>\n

\n

Por que \u00e9 que as embalagens da Bloom Nutrition s\u00e3o cor-de-rosa?<\/p>\n

Bloom’s pink packaging is a deliberate brand positioning decision targeting their core audience of women aged 18 to 35 in the wellness and fitness space. Pink differentiates Bloom from the white, black, and green colour palettes that dominate the supplement category. The colour also functions as a content marketing tool: the pink pouch is immediately recognisable in any TikTok or Instagram content where it appears, generating brand exposure through consumer-created content without requiring paid media.<\/p>\n<\/div>\n

\n

De que tipo de pel\u00edcula s\u00e3o feitas as embalagens da Bloom Nutrition?<\/p>\n

As embalagens verticais da Bloom Nutrition utilizam um laminado multicamadas de PET\/AL\/PE \u2014 uma camada exterior de poli\u00e9ster para a camada de base cor-de-rosa e a tipografia, uma camada interm\u00e9dia de folha de alum\u00ednio que proporciona uma permeabilidade ao oxig\u00e9nio (OTR) praticamente nula (~0,01 cc\/m\u00b2\/dia) e bloqueio total dos raios UV, e uma camada interior de polietileno para a selagem a quente e o contacto com os alimentos. A cor rosa da superf\u00edcie \u00e9 produzida por uma camada de base de tinta rosa de cobertura total na superf\u00edcie interior do PET, refletida atrav\u00e9s do PET transparente pela folha de alum\u00ednio subjacente.<\/p>\n<\/div>\n

\n

Em que formato s\u00e3o embalados os Energy Sticks da Bloom Nutrition?<\/p>\n

Os Bloom Energy Sticks utilizam o formato de saco tipo almofada (saco com selagem traseira) \u2014 uma embalagem plana e alongada de dose \u00fanica, produzida atrav\u00e9s da selagem de uma costura central traseira e da selagem a quente de ambas as extremidades. Este formato \u00e9 produzido em linhas automatizadas VFFS de alta velocidade a um custo unit\u00e1rio inferior ao das bolsas verticais, tornando-o o formato padr\u00e3o para os sticks de suplementos de dose \u00fanica. A embalagem tipo \u00abpillow bag\u00bb apresenta a mesma cor e design da marca que a gama principal de bolsas verticais, mantendo a consist\u00eancia visual em toda a linha de produtos.<\/p>\n<\/div>\n

\n

Posso adquirir a mesma bolsa rosa para suplementos da Bloom Nutrition diretamente da f\u00e1brica, com um MOQ baixo?<\/p>\n

Yes. The pink stand-up pouch in PET\/AL\/PE with a resealable zipper and matte lamination is a standard production specification available at JINYI from 500 units via HP digital print with no plate fee. Pillow bags for single-serve applications are available alongside stand-up pouches from the same factory. Full material specification documentation \u2014 OTR, MVTR, film layer breakdown, and food-contact certifications \u2014 is included with every order. A physical colour proof on your actual film specification is available before production confirmation to verify your brand’s pink shade on the real substrate.<\/p>\n<\/div>\n<\/div>\n

<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Bloom Nutrition didn’t just choose pink \u2014 they built an entire packaging strategy around it. Here’s what’s inside the bag that took over TikTok, and how to source the same structure factory-direct.<\/p>","protected":false},"author":4,"featured_media":6376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Bloom Nutrition Packaging: The Pink Pouch That Took Over TikTok","_seopress_titles_desc":"Bloom Nutrition's pink pouch turned TikTok virality into a packaging strategy. Here's what's inside the bag, why the design works, and how to source the same spec factory-direct from 500 units.","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[102,82,116,107,175,103,81],"class_list":{"0":"post-6373","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-custom-pouches","8":"tag-customized-packaging-bags","9":"tag-food-packaging-bags-","10":"tag-food-preservation---","11":"tag-high-barrier-","12":"tag-powder-packaging-bag","13":"tag-standing-pouch--standing-pouch-standing-pouch--standing-pouch-standing","14":"tag-zipper-pouches--zipper-pouches----"},"acf":[],"_links":{"self":[{"href":"https:\/\/jinyipackage.com\/pt\/wp-json\/wp\/v2\/posts\/6373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinyipackage.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinyipackage.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinyipackage.com\/pt\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/jinyipackage.com\/pt\/wp-json\/wp\/v2\/comments?post=6373"}],"version-history":[{"count":2,"href":"https:\/\/jinyipackage.com\/pt\/wp-json\/wp\/v2\/posts\/6373\/revisions"}],"predecessor-version":[{"id":6420,"href":"https:\/\/jinyipackage.com\/pt\/wp-json\/wp\/v2\/posts\/6373\/revisions\/6420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinyipackage.com\/pt\/wp-json\/wp\/v2\/media\/6376"}],"wp:attachment":[{"href":"https:\/\/jinyipackage.com\/pt\/wp-json\/wp\/v2\/media?parent=6373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinyipackage.com\/pt\/wp-json\/wp\/v2\/categories?post=6373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinyipackage.com\/pt\/wp-json\/wp\/v2\/tags?post=6373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}